Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Ensighten, Hotjar Form Analysis and Conversion Funnels, Google Ads conversion tracking and Google Conversion linker

      Personal Data: Trackers; Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

    • Google Ads Customer Match

      Personal Data: country; email address; first name; last name; phone number; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); User ID; ZIP/Postal code

    • Google Ads enhanced conversions

      Personal Data: address; answers to questions; contact details; Data communicated while using the service; date of birth; first name; last name; Trackers

    • Google Ads Optimized Targeting

      Personal Data: children; clicks; date of birth; education history; email address; first name; gender; homeownership status; household income; interests; last name; marital status; page views; Usage Data

  • Analytics

    • Google Analytics (Universal Analytics), HubSpot Analytics, Matomo and Wordpress Stats

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

  • Building and running this Application

    • WordPress (self-hosted)

      Personal Data: Data communicated while using the service; Usage Data

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: email address; first name

    • Contact form

      Personal Data: company name; email address; field of activity; first name; last name; Trackers; Usage Data; User ID; various types of Data

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Trackers; Usage Data

  • Displaying content from external platforms

    • Font Awesome

      Personal Data: Usage Data

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Wistia widget and Vimeo video

      Personal Data: Trackers; Usage Data

  • Heat mapping and session recording

    • Hotjar Heat Maps and Recordings

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Hosting and backend infrastructure

    • accessiBe accessWidget

      Personal Data: browser information; clicks; device information; interaction events; IP address; operating systems; page views; referral URL; Usage Data

  • Interaction with data collection platforms and other third parties

    • Hotjar Recruit User Testers

      Personal Data: Trackers; Usage Data; various types of Data

  • Interaction with live chat platforms

    • HubSpot Chat

      Personal Data: answers to questions; browsing history; city; clicks; company name; contents of the email or message; country; Data communicated while using the service; device information; IP address; language; number of sessions; page views; referral URL; session duration; state; time the message was received; Trackers; Usage Data; user content; User ID

  • Interaction with online survey platforms

    • Hotjar Poll & Survey widgets

      Personal Data: Trackers; Usage Data; various types of Data

  • Managing contacts and sending messages

    • HubSpot Email

      Personal Data: email address; Trackers; Usage Data

  • Managing data collection and online surveys

    • Hotjar surveys

      Personal Data: Data communicated while using the service; geographic position; Trackers; Usage Data

  • Platform services and hosting

    • WP Engine

      Personal Data: Data communicated while using the service; device information; Usage Data

  • Spam and bots protection

    • Cloudflare Bot Management

      Personal Data: app information; Application opens; browser information; browsing history; city; clicks; country; county; custom events; device information; device logs; geography/region; interaction events; IP address; keypress events; language; latitude (of city); launches; longitude (of city); metro area; motion sensor events; mouse movements; number of sessions; operating systems; page events; page views; province; scroll position; scroll-to-page interactions; search history; session duration; session statistics; state; touch events; Trackers; Usage Data; video views; ZIP/Postal code

  • Tag management

    • Adobe DTM and Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

  • User database management

    • HubSpot CRM

      Personal Data: email address; phone number; various types of Data as specified in the privacy policy of the service

    • HubSpot Lead Management

      Personal Data: city; company name; country; date of birth; email address; first name; gender; last name; phone number; physical address; profession; purchase history; Trackers; Usage Data; username; various types of Data as specified in the privacy policy of the service

    • ZoomInfo

      Personal Data: academic background; city; company name; contact details; country; date of birth; education history; email address; fax number; first name; language; last name; number of employees; phone number; physical address; profession; social media accounts; Trackers; Usage Data; website; work history; ZIP/Postal code

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Headquarters
    16530 Ventura Blvd, Suite 500
    Encino, CA
    91436
    888.678.5735

    Owner contact email: privacy@mpulsemobile.com