Privacy Policy of mPulse

This Application collects some Personal Data from its Users.

Personal Data processed for the following purposes and using the following services:

    • Advertising

      • Ensighten, Hotjar Form Analysis and Conversion Funnels, Google Ads conversion tracking and Google Conversion linker

        Personal Data: Trackers; Usage Data

      • LinkedIn conversion tracking (LinkedIn Insight Tag)

        Personal Data: device information; Trackers; Usage Data

      • Google Ads Customer Match

        Personal Data: country; email address; first name; last name; phone number; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); User ID; ZIP/Postal code

      • Google Ads enhanced conversions

        Personal Data: address; answers to questions; contact details; Data communicated while using the service; date of birth; first name; last name; Trackers

      • Google Ads Optimized Targeting

        Personal Data: children; clicks; date of birth; education history; email address; first name; gender; homeownership status; household income; interests; last name; marital status; page views; Usage Data

    • Analytics

      • Google Analytics (Universal Analytics), HubSpot Analytics, Matomo and Wordpress Stats

        Personal Data: Trackers; Usage Data

      • Google Analytics 4

        Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Building and running this Application

      • WordPress (self-hosted)

        Personal Data: Data communicated while using the service; Usage Data

    • Contacting the User

      • Mailing list or newsletter

        Personal Data: email address; first name

      • Contact form

        Personal Data: company name; email address; field of activity; first name; last name; Trackers; Usage Data; User ID; various types of Data

    • Content performance and features testing (A/B testing)

      • Google Optimize and Google Optimize 360

        Personal Data: Trackers; Usage Data

    • Displaying content from external platforms

      • Font Awesome

        Personal Data: Usage Data

      • Google Fonts

        Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

      • Wistia widget and Vimeo video

        Personal Data: Trackers; Usage Data

    • Heat mapping and session recording

      • Hotjar Heat Maps and Recordings

        Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

    • Hosting and backend infrastructure

      • accessiBe accessWidget

        Personal Data: browser information; clicks; device information; interaction events; IP address; operating systems; page views; referral URL; Usage Data

    • Interaction with data collection platforms and other third parties

      • Hotjar Recruit User Testers

        Personal Data: Trackers; Usage Data; various types of Data

    • Interaction with live chat platforms

      • HubSpot Chat

        Personal Data: answers to questions; browsing history; city; clicks; company name; contents of the email or message; country; Data communicated while using the service; device information; IP address; language; number of sessions; page views; referral URL; session duration; state; time the message was received; Trackers; Usage Data; user content; User ID

    • Interaction with online survey platforms

      • Hotjar Poll & Survey widgets

        Personal Data: Trackers; Usage Data; various types of Data

    • Managing contacts and sending messages

      • HubSpot Email

        Personal Data: email address; Trackers; Usage Data

    • Managing data collection and online surveys

      • Hotjar surveys

        Personal Data: Data communicated while using the service; geographic position; Trackers; Usage Data

    • Platform services and hosting

      • WP Engine

        Personal Data: Data communicated while using the service; device information; Usage Data

    • Spam and bots protection

      • Cloudflare Bot Management

        Personal Data: app information; Application opens; browser information; browsing history; city; clicks; country; county; custom events; device information; device logs; geography/region; interaction events; IP address; keypress events; language; latitude (of city); launches; longitude (of city); metro area; motion sensor events; mouse movements; number of sessions; operating systems; page events; page views; province; scroll position; scroll-to-page interactions; search history; session duration; session statistics; state; touch events; Trackers; Usage Data; video views; ZIP/Postal code

    • Tag management

      • Adobe DTM and Google Tag Manager

        Personal Data: Usage Data

    • Traffic optimization and distribution

      • Cloudflare

        Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

    • User database management

      • HubSpot CRM

        Personal Data: email address; phone number; various types of Data as specified in the privacy policy of the service

      • HubSpot Lead Management

        Personal Data: city; company name; country; date of birth; email address; first name; gender; last name; phone number; physical address; profession; purchase history; Trackers; Usage Data; username; various types of Data as specified in the privacy policy of the service

      • ZoomInfo

        Personal Data: academic background; city; company name; contact details; country; date of birth; education history; email address; fax number; first name; language; last name; number of employees; phone number; physical address; profession; social media accounts; Trackers; Usage Data; website; work history; ZIP/Postal code

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

    • Owner and Data Controller

      Headquarters
      16530 Ventura Blvd, Suite 500
      Encino, CA
      91436
      888.678.5735

      Owner contact email: privacy@mpulsemobile.com