Privacy Policy of www.villalenashop.it/

This Application collects some Personal Data from its Users.

Personal Data processed for the following purposes and using the following services:

    • Advertising

      • Viralize, VIADS ADVERTISING and Meta ads conversion tracking (Meta pixel)

        Personal Data: Trackers; Usage Data

    • Analytics

      • Google Analytics and Meta Events Manager

        Personal Data: Trackers; Usage Data

      • Google Analytics 4

        Personal Data: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data

      • Google Analytics Advertising Reporting Features

        Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Contacting the User

      • Contact form

        Personal Data: city; company name; country; county; date of birth; email address; first name; last name; phone number; physical address; state; Trackers; Usage Data; User ID; various types of Data; ZIP/Postal code

      • Mailing list or newsletter

        Personal Data: city; email address; first name; last name; Trackers

    • Content performance and features testing (A/B testing)

      • Visual Website Optimizer

        Personal Data: Trackers; Usage Data

    • Displaying content from external platforms

      • Google Fonts

        Personal Data: Trackers; Usage Data

    • Handling payments

      • PayPal

        Personal Data: billing address; device information; email address; first name; last name; password; payment info; phone number; purchase history; Trackers; Usage Data; username; various types of Data as specified in the privacy policy of the service

    • Interaction with live chat platforms

      • WhatsApp Business Chat widget

        Personal Data: answers to questions; contents of the email or message; Data communicated while using the service; date of the message; first name; last name; phone number; profile picture; sender of the message; time the message was sent; user content

    • Platform services and hosting

      • Shopify

        Personal Data: billing address; device information; email address; first name; last name; payment info; phone number; shipping address; Trackers; Usage Data

    • Registration and authentication provided directly by this Application

      • Direct registration

        Personal Data: billing address; city; email address; first name; last name; password; physical address; Trackers

    • Remarketing and behavioural targeting

      • Facebook Remarketing

        Personal Data: Trackers; Usage Data

    • Tag Management

      • Google Tag Manager

        Personal Data: Trackers; Usage Data

    • Traffic optimisation and distribution

      • Cloudflare

        Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

    • Selling goods and services online

      The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
      The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Application depends on the payment system used.

Contact information

    • Owner and Data Controller

      Officina Villa Lena S.r.l.
      Largo Pietro Lotti 9/L
      56029 Santa Croce sull’Arno (PI) Italia
      P.IVA 024215405

      Owner contact email: CONTACT@VILLALENASHOP.IT