Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ad Manager, Facebook Lookalike Audience, Microsoft Advertising, Google Ads conversion tracking, Hotjar Form Analysis & Conversion Funnels and Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

    • Pinterest Ads

      Personal Data: device information; email address; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data; User ID

    • LinkedIn conversion tracking (LinkedIn Insight Tag) and Pinterest Conversion Tag

      Personal Data: device information; Trackers; Usage Data

    • Microsoft Advertising Universal Event Tracking

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Universally unique identifier (UUID); Usage Data

    • TikTok conversion tracking

      Personal Data: device information; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

  • Analytics

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics and Meta Events Manager

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data

  • Commercial affiliation

    • Amazon Affiliation

      Personal Data: Trackers; Usage Data

  • Contacting the User

    • Contact form

      Personal Data: email address; first name; last name; phone number

    • Mailing list or newsletter

      Personal Data: email address

    • Phone contact

      Personal Data: phone number

  • Content performance and features testing (A/B testing)

    • Google Optimize

      Personal Data: Trackers; Usage Data

  • Displaying content from external platforms

    • Font Awesome

      Personal Data: Trackers; Usage Data

  • Handling payments

    • Apple Pay

      Personal Data: billing address; email address; first name; last name; payment info; shipping address

    • PayPal

      Personal Data: Trackers

  • Heat mapping and session recording

    • Crazy Egg

      Personal Data: Trackers; Usage Data

    • Hotjar Heat Maps & Recordings

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • Hotjar Recruit User Testers

      Personal Data: Trackers; Usage Data; various types of Data

    • Google Forms (embedded)

      Personal Data: country; Data communicated while using the service; email address; first name; last name

  • Interaction with live chat platforms

    • Zendesk Chat

      Personal Data: email address; first name; last name; phone number; Usage Data

  • Interaction with online survey platforms

    • Hotjar Poll & Survey widgets

      Personal Data: Trackers; Usage Data; various types of Data

  • Interaction with support and feedback platforms

    • Zendesk Widget

      Personal Data: email address; first name; last name; phone number; Usage Data

  • Location-based interactions

    • Geolocation

      Personal Data: geographic position

  • Managing contacts and sending messages

    • Klaviyo

      Personal Data: company name; country; email address; first name; last name; phone number; physical address; profession; purchase history; state; Trackers; Usage Data

  • Managing data collection and online surveys

    • Hotjar surveys

      Personal Data: Data communicated while using the service; email address; geographic position

    • Google Forms

      Personal Data: contact info; Data communicated while using the service; email address; first name; language; last name

  • Platform services and hosting

    • Shopify

      Personal Data: billing address; device information; email address; first name; last name; payment info; phone number; shipping address; Trackers; Usage Data

  • Registration and authentication provided directly by Amrita Nutrition

    • Direct registration

      Personal Data: billing address; city; company name; country; email address; first name; last name; phone number; Tax ID; VAT Number; ZIP/Postal code

  • Remarketing and behavioural targeting

    • Google Ad Manager Audience Extension, Google Ads Remarketing and LinkedIn Website Retargeting

      Personal Data: Trackers; Usage Data

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • User database management

    • Pipedrive

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Klaviyo CRM

      Personal Data: city; company name; country; email address; first name; last name; phone number; physical address; profession; purchase history; state; Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may follow the instructions provided by YourOnlineChoices (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar initiatives. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.

The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.

Users may also opt-out of certain advertising features through applicable device settings, such as the device advertising settings for mobile phones or ads settings in general.

Contact information

• • Owner and Data Controller

    Functional Nutrition Limited
    8 Mortimer Street
    Sheffield
    S1 4SF

    Owner contact email: info@amritanutrition.com