Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel) and Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • Direct marketing via SMS

      Personal Data: first name; last name; phone number

  • Analytics

    • Google Analytics 4

      Personal Data: Usage Data

    • Google Analytics with anonymized IP, Google Analytics and Meta Events Manager

      Personal Data: Trackers; Usage Data

  • Contacting the User

    • Re:amaze

    • Contact form

      Personal Data: email address; first name; last name; phone number

    • Mailing list or newsletter

      Personal Data: country; email address; first name; last name; Trackers; Usage Data

  • Displaying content from external platforms

    • Google Maps widget and Google Fonts

      Personal Data: Trackers; Usage Data

  • Handling payments

    • PayPal and Stripe

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with external social networks and platforms

    • PayPal button and widgets

      Personal Data: Trackers; Usage Data

  • Managing contacts and sending messages

    • Klaviyo

      Personal Data: Trackers; various types of Data

    • Twilio

      Personal Data: phone number

  • Managing support and contact requests

    • WhatsApp Business customer support

      Personal Data: customer support; phone number; time the message was sent

  • Remarketing and behavioral targeting

    • Google Ads Remarketing and Remarketing with Google Analytics

      Personal Data: Trackers; Usage Data

  • Selling goods and services online

    • ShipStation

      Personal Data: billing address; device information; email address; first name; last name; phone number; shipping address; Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

Contact information

• • Owner and Data Controller

    Optical Outlook, Inc.
    8624 W. Sunset Blvd
    West Hollywood, CA 90069

    Owner contact email: customerservice@dandeutschopticaloutlook.com