Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel), Google Ads conversion tracking and X Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • Facebook Lookalike Audience and Google Ads Similar audiences

      Personal Data: Cookies; Usage Data

    • Facebook Audience Network

      Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

    • Google Ad Manager

      Personal Data: Tracker; Usage Data

  • Analytics

    • Wordpress Stats, Google Analytics with anonymized IP, Google Analytics and Analytics collected directly

      Personal Data: Cookies; Usage Data

    • Google Analytics Demographics and Interests reports

      Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

  • Backup saving and management

    • Backup on Google Drive

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Contacting the User

    • Mailing list or newsletter and Contact form

      Personal Data: email address; first name; last name

  • Content commenting

    • Facebook Comments

      Personal Data: Cookies; Usage Data

  • Displaying content from external platforms

    • YouTube video widget and Google Maps widget

      Personal Data: Cookies; Usage Data

    • YouTube video widget without cookies, GitHub button and social widgets and SoundCloud widget

      Personal Data: Usage Data

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Font Awesome

      Personal Data: Tracker; Usage Data

  • Handling activity data

    • Activity data tracked by your device

      Personal Data: general activity data

  • Handling payments

    • PayPal and Stripe

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Payment by bank transfer

      Personal Data: address; company name; first name; last name; payment data

  • Hosting and backend infrastructure

    • iubenda Consent Solution

      Personal Data: Data communicated while using the service

    • SiteGround Hosting

      Personal Data: Cookies; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • Mailchimp widget

      Personal Data: Cookies; email address; first name; last name; phone number; Usage Data

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets, Twitter Tweet button and social widgets, Shareaholic, ShareThis, Google Friend Connect, LinkedIn button and social widgets, Tumblr sharing button and social widgets, AngelList follow button and social widgets, Weibo button and social widgets, VK Like button and social widgets, Socialize, Mix button and social widgets, GetSiteControl social widget and Pinterest “Pin it” button and social widgets

      Personal Data: Cookies; Usage Data

    • YouTube button and social widgets, Myspace button and social widgets and Buffer button and social widgets

      Personal Data: Usage Data

  • Interaction with live chat platforms

    • Facebook Messenger Customer Chat and Tawk.to Widget

      Personal Data: Cookies; Data communicated while using the service; Usage Data

  • Managing contacts and sending messages

    • Amazon Simple Email Service

      Personal Data: email address

    • Campaign Monitor

      Personal Data: country; email address; first name; last name

    • GetResponse

      Personal Data: Cookies; country; email address; first name; last name

    • Mailchimp

      Personal Data: Cookies; email address; first name; last name; username

  • Platform services and hosting

    • WordPress.com

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioral targeting

    • Facebook Custom Audience and Twitter Tailored Audiences

      Personal Data: Cookies; email address

    • Facebook Remarketing, Google Ad Manager Audience Extension, Google Ads Remarketing, Remarketing with Google Analytics, Twitter Remarketing and LinkedIn Website Retargeting

      Personal Data: Cookies; Usage Data

  • Social features

    • Public profile

      Personal Data: email address; first name; last name

    • Inviting and suggesting friends

      Personal Data: various types of Data

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: Cookies; Usage Data

  • Tag Management

    • Segment

      Personal Data: Cookies; Usage Data

    • Google Tag Manager

      Personal Data: Tracker

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Cookies; various types of Data as specified in the privacy policy of the service

    • Sucuri CloudProxy

      Personal Data: various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Application depends on the payment system used.

  • Push notifications for direct marketing

    This Application may send push notifications to the User for the purpose of direct marketing (to propose services and products provided by third parties or unrelated to the product or service provided by this Application).

    Users may in most cases opt-out of receiving push notifications by visiting their device settings, such as the notification settings for mobile phones, and then changing those settings for this Application or all of the apps on the particular device.

    Users must be aware that disabling push notifications may negatively affect the utility of this Application.

    Besides applicable device settings, the User may also make use of the rights described under User rights in the relevant section of this privacy policy.

Contact information

• • Owner and Data Controller

    Ilenia Sala
    Via Magnaghi 36
    41123 Modena
    Italy

    Owner contact email: info@yourfirenze.com