Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Reach, Query Click and Google Ads Similar audiences

      Personal Data: Tracker; Usage Data

    • Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics (Universal Analytics), HubSpot Analytics and Matomo

      Personal Data: Tracker; Usage Data

    • Google Analytics Demographics and Interests reports

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

  • Contacting the User

    • Contact form

      Personal Data: city; company name; country; county; email address; fax number; field of activity; first name; last name; phone number; physical address; profession; state; Tracker; Usage Data; User ID; various types of Data; website; ZIP/Postal code

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Tracker; Usage Data

  • Displaying content from external platforms

    • Google Maps widget

      Personal Data: Tracker; Usage Data

  • Infrastructure monitoring

    • Ortal Electric fireplace mobile app

  • Platform services and hosting

    • App Store Connect and Google Play Store

      Personal Data: Usage Data

  • Remarketing and behavioral targeting

    • Google Ads Remarketing

      Personal Data: Tracker; Usage Data

  • Spam and bots protection

    • Cloudflare Bot Management

      Personal Data: app information; Application opens; browser information; browsing history; city; clicks; country; county; custom events; device information; device logs; geography/region; interaction events; IP address; keypress events; language; latitude (of city); launches; longitude (of city); metro area; motion sensor events; mouse movements; number of sessions; operating systems; page events; page views; province; scroll position; scroll-to-page interactions; search history; session duration; session statistics; state; touch events; Trackers; Usage Data; video views; ZIP/Postal code

  • Tag Management

    • Google Tag Manager

      Personal Data: Tracker; Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Tracker; various types of Data as specified in the privacy policy of the service

  • User database management

    • HubSpot CRM

      Personal Data: company name; country; Current City; email address; first name; last name; phone number; physical address; profession; purchase history; Tracker; Usage Data; username; various types of Data as specified in the privacy policy of the service

    • HubSpot Lead Management

      Personal Data: city; company name; country; email address; first name; last name; phone number; physical address; profession; purchase history; Tracker; Usage Data; username; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Ortal USA - 2152 Citygate Dr., Columbus, Ohio 43219, US

    Owner contact email: Netanel@ortal-heat.com