Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel) and Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • Facebook Lookalike Audience and Google Ads Similar audiences

      Personal Data: Tracker; Usage Data

  • Analytics

    • Facebook Analytics for Apps

      Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: email address; first name; last name

    • Contact form

      Personal Data: company name; country; email address; first name; last name; phone number; various types of Data

  • Displaying content from external platforms

    • Google Maps widget and YouTube video widget

      Personal Data: Tracker; Usage Data

    • Font Awesome

      Personal Data: Trackers; Usage Data

    • Bunny Fonts

  • Hosting and backend infrastructure

    • Hosting Website

  • Remarketing and behavioral targeting

    • Facebook Remarketing and Google Ads Remarketing

      Personal Data: Tracker; Usage Data

    • Facebook Custom Audience

      Personal Data: email address; Tracker

  • Selling goods and services online

    • SysHotel Online

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Tracker; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers

  • Traffic optimization and distribution

    • jsDelivr and Bunny CDN

      Personal Data: Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • CCPA: Collection of personal information about minors

    We do not knowingly collect personal information of consumers who are below the age of 16.

Contact information

• • Owner and Data Controller

    Hotel ROMA Piazza Santa Maria Novella, 8 - 50123 Firenze, PI 00407510486 - Tel. +39.055.210366

    Owner contact email: info@hotelromaflorence.com