Personal Data processed for the following purposes and using the following services:

• • Access to third-party accounts

    • Twitter account access

      Personal Data: Data communicated while using the service

  • Advertising

    • X Ads conversion tracking, Query Click, Better Ads (d3sv.net), Adgoon conversion tracking, Demandbase conversion tracking and Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

    • Outbrain conversion tracking (Outbrain pixel)

      Personal Data: device information; Trackers; Universally unique identifier (UUID); Usage Data

  • Analytics

    • Google Analytics (Universal Analytics) and Wordpress Stats

      Personal Data: Cookies; Usage Data

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Matomo Cloud

      Personal Data: browser information; Usage Data

  • Building and running this Website

    • WordPress (self-hosted)

      Personal Data: Data communicated while using the service

  • Contacting the User

    • Contact form

      Personal Data: email address; first name; last name; various types of Data

    • Mailing list or newsletter

      Personal Data: company name; country; email address; first name; last name; profession

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Trackers; Usage Data

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

  • Hosting and backend infrastructure

    • Amazon Web Services (AWS)

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • Wufoo Widget

      Personal Data: Cookies; Usage Data

  • Interaction with external social networks and platforms

    • Twitter Tweet button and social widgets

      Personal Data: Cookies; Usage Data

  • Interaction with live chat platforms

    • HubSpot Chat

      Personal Data: Data communicated while using the service

  • Platform services and hosting

    • WP Engine

      Personal Data: Data communicated while using the service

  • Remarketing and behavioral targeting

    • Twitter Remarketing

      Personal Data: Trackers; Usage Data

    • Twitter Tailored Audiences

      Personal Data: email address; Trackers

  • Spam and bots protection

    • Cloudflare Bot Management

      Personal Data: app information; Application opens; browser information; browsing history; city; clicks; country; county; custom events; device information; device logs; geography/region; interaction events; IP address; keypress events; language; latitude (of city); launches; longitude (of city); metro area; motion sensor events; mouse movements; number of sessions; operating systems; page events; page views; province; scroll position; scroll-to-page interactions; search history; session duration; session statistics; state; touch events; Trackers; Usage Data; video views; ZIP/Postal code

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Bunny CDN

      Personal Data: Usage Data

  • User database management

    • HubSpot CRM

      Personal Data: various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Cyentia Institute, LLC, Leesburg, VA USA 20175

    Owner contact email: info@cyentia.com