Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Facebook Lookalike Audience

      Personal Data: Cookies; Usage Data

  • Analytics

    • Google Analytics and Google Analytics with anonymized IP

      Personal Data: Tracker; Usage Data

    • Countly, HubSpot Analytics and Hotjar Form Analysis & Conversion Funnels

      Personal Data: Cookies; Usage Data

    • Focusrite Groups Novation Components Application

  • Beta Testing

    • Product design research and Beta testing

  • Contacting the User

    • Contact form

      Personal Data: country; email address; first name; last name; ZIP/Postal code

    • Mailing list or newsletter

      Personal Data: first name; last name

    • Phone contact

      Personal Data: phone number

  • Content performance and features testing (A/B testing)

    • Google Optimize

      Personal Data: Tracker; Usage Data

  • Device permissions for Personal Data access

    • Device permissions for Personal Data access

      Personal Data: Microphone permission

  • Displaying content from external platforms

    • Google Maps widget

      Personal Data: Cookies; Usage Data

  • Handling payments

    • PayPal, Recurly and Adyen

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Cookies; Usage Data; various types of Data as specified in the privacy policy of the service

  • Infrastructure monitoring

    • New Relic

      Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • Hotjar Recruit User Testers

      Personal Data: Cookies; Usage Data; various types of Data

  • Interaction with external social networks and platforms

    • YouTube button and social widgets

      Personal Data: Usage Data

  • Interaction with live chat platforms

    • Zendesk Chat

      Personal Data: email address; first name; last name

  • Interaction with online survey platforms

    • SurveyMonkey Widget

      Personal Data: Cookies; Usage Data

  • Interaction with support and feedback platforms

    • Zendesk Widget

      Personal Data: email address; first name; last name; phone number

  • Location-based interactions

    • Geolocation

      Personal Data: geographic position

  • Managing contacts and sending messages

    • HubSpot Email

      Personal Data: email address; Usage Data

  • Managing data collection and online surveys

    • Hotjar surveys and SurveyMonkey

      Personal Data: email address; first name; last name

    • Survey Gizmo

  • Managing support and contact requests

    • Zendesk

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Freshdesk

      Personal Data: Data communicated while using the service; various types of Data as specified in the privacy policy of the service

  • Marketing

    • Competition Partners

  • Platform services and hosting

    • Apple App Store

      Personal Data: Usage Data

    • Shopify

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Registration and authentication

    • Facebook Authentication

      Personal Data: Tracker; various types of Data as specified in the privacy policy of the service

    • Google OAuth

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioral targeting

    • Facebook Remarketing, Twitter Remarketing and Google Ads Remarketing

      Personal Data: Cookies; Usage Data

    • Twitter Tailored Audiences

      Personal Data: Cookies; email address

    • Facebook Custom Audience

      Personal Data: email address; Tracker

  • Selling goods and services online

    • Advansys ECommerce Management System

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Tracker; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: various types of Data as specified in the privacy policy of the service

  • User database management

    • HubSpot CRM

      Personal Data: email address; phone number; various types of Data as specified in the privacy policy of the service

    • HubSpot Lead Management and Salesforce Sales Cloud

      Personal Data: various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Spot

    Profile name, what they have put in the comment and potentially other details. i.e location, where purchased

  • Analysis and predictions based on the User’s Data (“profiling”)

    The Owner may use the Personal and Usage Data collected through The Focusrite group to create or update User profiles. This type of Data processing allows the Owner to evaluate User choices, preferences and behaviour for the purposes outlined in the respective section of this document.
    User profiles can also be created through the use of automated tools like algorithms, which can also be provided by third parties. To find out more about the profiling activities performed, Users can check the relevant sections of this document.
    The User always has a right to object to this kind of profiling activity. To find out more about the User's rights and how to exercise them, the User is invited to consult the section of this document outlining the rights of the User.

  • Automated decision-making

    Automated decision-making means that a decision which is likely to have legal effects or similarly significant effects on the User, is taken solely by technological means, without any human intervention. The Focusrite group may use the User's Personal Data to make decisions entirely or partially based on automated processes according to the purposes outlined in this document. The Focusrite group adopts automated decision-making processes as far as necessary to enter into or perform a contract between User and Owner, or on the basis of the User’s explicit consent, where such consent is required by the law.
    Automated decisions are made by technological means – mostly based on algorithms subject to predefined criteria – which may also be provided by third parties.
    The rationale behind the automated decision making is:

    • to enable or otherwise improve the decision-making process;
    • to grant Users fair and unbiased treatment based on consistent and uniform criteria;
    • to reduce the potential harm derived from human error, personal bias and the like which may potentially lead to discrimination or imbalance in the treatment of individuals etc.;
    • to reduce the risk of User's failure to meet their obligation under a contract. To find out more about the purposes, the third-party services, if any, and any specific rationale for automated decisions used within The Focusrite group, Users can check the relevant sections in this document.

    Consequences of automated decision-making processes for Users and rights of Users subjected to it

    As a consequence, Users subject to such processing, are entitled to exercise specific rights aimed at preventing or otherwise limiting the potential effects of the automated decisions taken.
    In particular, Users have the right to:

    • obtain an explanation about any decision taken as a result of automated decision-making and express their point of view regarding this decision;
    • challenge a decision by asking the Owner to reconsider it or take a new decision on a different basis;
    • request and obtain from the Owner human intervention on such processing.

    To learn more about the User’s rights and the means to exercise them, the User is invited to consult the section of this document relating to the rights of the User.

  • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by The Focusrite group depends on the payment system used.

  • Push notifications

    The Focusrite group may send push notifications to the User to achieve the purposes outlined in this privacy policy.

    Users may in most cases opt-out of receiving push notifications by visiting their device settings, such as the notification settings for mobile phones, and then change those settings for The Focusrite group, some or all of the apps on the particular device.
    Users must be aware that disabling push notifications may negatively affect the utility of The Focusrite group.

  • Push notifications for direct marketing

    The Focusrite group may send push notifications to the User for the purpose of direct marketing (to propose services and products provided by third parties or unrelated to the product or service provided by The Focusrite group).

    Users may in most cases opt-out of receiving push notifications by visiting their device settings, such as the notification settings for mobile phones, and then changing those settings for The Focusrite group or all of the apps on the particular device.

    Users must be aware that disabling push notifications may negatively affect the utility of The Focusrite group.

    Besides applicable device settings, the User may also make use of the rights described under User rights in the relevant section of this privacy policy.

  • The Service is not directed to children under the age of 13

    Users declare themselves to be adult according to their applicable legislation. Minors may use The Focusrite group only with the assistance of a parent or guardian. Under no circumstance persons under the age of 13 may use The Focusrite group.

  • Unique device identification

    The Focusrite group may track Users by storing a unique identifier of their device, for analytics purposes or for storing Users' preferences.

  • User identification via a universally unique identifier (UUID)

    The Focusrite group may track Users by storing a so-called universally unique identifier (or short UUID) for analytics purposes or for storing Users' preferences. This identifier is generated upon installation of this Application, it persists between Application launches and updates, but it is lost when the User deletes the Application. A reinstall generates a new UUID.

  • Pseudonymous use

    When registering for The Focusrite group, Users have the option to indicate a nickname or pseudonym. In this case, Users' Personal Data shall not be published or made publicly available. Any activity performed by Users on The Focusrite group shall appear in connection with the indicated nickname or pseudonym. However, Users acknowledge and accept that their activity on The Focusrite group, including content, information or any other material possibly uploaded or shared on a voluntary and intentional basis may directly or indirectly reveal their identity.

  • Personal Data collected through sources other than the User

    The Owner of The Focusrite group may have legitimately collected Personal Data relating to Users without their knowledge by reusing or sourcing them from third parties on the grounds mentioned in the section specifying the legal basis of processing.
    Where the Owner has collected Personal Data in such a manner, Users may find specific information regarding the source within the relevant sections of this document or by contacting the Owner.

Contact information

• • Owner and Data Controller

    Focusrite Plc
    Windsor House,
    Turnpike Rd,
    High Wycombe
    HP12 3FX
    
    Raising a Data Privacy Request:
    
    We are a Group of companies with multiple different brands, so it is really important to us that we deal with your request in the best way possible. Filling this form is the quickest way to have us process your request.
    
    Data Removal/Amendment Form
    
    *** Please use the form rather than emailing the DPO mailbox email address advertised below***
    
    Use the form or you can call 310-322-5500 to exercise your CCPA rights.

    Owner contact email: privacy@focusritegroup.com