Personal Data collected for the following purposes and using the following services:

• • Advertising

    • Google Ad Manager

      Personal Data: Tracker; Usage Data

  • Analytics

    • Google Analytics, Wordpress Stats and Google Analytics with anonymized IP

      Personal Data: Tracker; Usage Data

    • Google Analytics for Firebase

      Personal Data: device information; geography/region; operating systems; session duration; Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • YouTube Analytics and Reporting API

      Personal Data: Data communicated in order to use the Service; Data communicated while using the service; device information; Tracker; Usage Data

  • Backup saving and management

    • Backup on Google Drive

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Contacting the User

    • Contact form

      Personal Data: city; country; county; email address; first name; last name; physical address; various types of Data; ZIP/Postal code

    • Mailing list or newsletter

      Personal Data: city; country; county; date of birth; email address; first name; last name; phone number; physical address; Tracker; Usage Data; ZIP/Postal code

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Tracker; Usage Data

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • YouTube video widget

      Personal Data: Tracker; Usage Data

    • YouTube video widget without cookies

      Personal Data: Usage Data

    • YouTube IFrame Player

      Personal Data: Tracker

  • Handling activities related to productivity

    • Gmail

      Personal Data: city; company name; country; Data communicated while using the service; date of birth; email address; first name; last name; phone number; physical address; profile picture; Usage Data

  • Handling payments

    • PayPal

      Personal Data: billing address; device information; email address; first name; last name; payment info; phone number; purchase history; Usage Data; various types of Data as specified in the privacy policy of the service

    • Stripe

      Personal Data: billing address; email address; first name; last name; payment info; purchase history; Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets

      Personal Data: Tracker; Usage Data

  • Managing contacts and sending messages

    • Mailchimp

      Personal Data: email address; first name; last name; phone number; username; various types of Data

  • Platform services and hosting

    • WordPress.com

      Personal Data: Tracker

  • Registration and authentication

    • WordPress.com Single Sign On

      Personal Data: Tracker; various types of Data as specified in the privacy policy of the service

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: billing address; budget; city; date of birth; email address; first name; house number; last name; profile picture; Tax ID; Usage Data; User ID; username; various types of Data; ZIP/Postal code

  • Remarketing and behavioral targeting

    • Google Ad Manager Audience Extension

      Personal Data: Tracker; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Tracker; Usage Data

Further information about Personal Data

• • Preference Cookies

    Preference Cookies store the User preferences detected on this Website in the local domain such as, for example, their timezone and region.

  • iubenda Cookie Solution (remote consent Cookie)

    Remote iubenda consent Cookie (_iub_cs-X) is set by the iubenda Cookie Solution and stores User preferences related to Trackers under the .iubenda.com domain.

  • iubenda Cookie Solution (consent Cookie)

    iubenda consent Cookie (_iub_cs-X) is set by the iubenda Cookie Solution and stores User preferences related to Trackers in the local domain.

  • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

Contact information

• • Owner and Data Controller

    The House of Yoga
    Rue Simonis 5
    1060 Brussels
    VAT Number: BE0736786561

    Owner contact email: elena@thehouseofyoga.eu