Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Direct Email Marketing (DEM)

      Personal Data: email address

    • Meta ads conversion tracking (Meta pixel), Google Ads conversion tracking, Somo Audience, Microsoft Advertising, Taboola and Google Conversion linker

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • HubSpot Analytics, WordPress Stats and SumoMe Content Analytics

      Personal Data: Trackers; Usage Data

    • Matomo (self-hosted)

      Personal Data: IP address; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: browsing history; clicks; page views; Trackers; Usage Data

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

  • Building and running mpopartners.com

    • WordPress (self-hosted)

      Personal Data: date of birth; Usage Data

  • Contacting the User

    • Phone contact

      Personal Data: phone number

    • Contact form and Mailing list or newsletter

      Personal Data: email address; first name; last name

    • SumoMe Mailing List or Newsletter

      Personal Data: email address

    • SumoMe Contact form

      Personal Data: email address; Trackers; Usage Data

  • Displaying content from external platforms

    • Google Maps Widget, YouTube Video Widget, Google Fonts and Font Awesome

      Personal Data: Trackers; Usage Data

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: clicks; interaction events; session duration; Trackers; Usage Data

  • Interaction with data collection platforms and other third parties

    • Mailchimp Widget

      Personal Data: email address; first name; last name; phone number

  • Interaction with external social networks and platforms

    • LinkedIn Button and Social Widgets, Facebook Like Button and Social Widgets and X Post Button and Social Widgets

      Personal Data: Trackers; Usage Data

  • Managing contacts and sending messages

    • Mailchimp

      Personal Data: email address; first name; last name; phone number

  • Platform services and hosting

    • WordPress.com

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Registration and authentication

    • WordPress.com Single Sign On

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

  • Registration and authentication provided directly by mpopartners.com

    • Direct registration

      Personal Data: county; email address; first name; last name; phone number; profession

  • Remarketing and behavioural targeting

    • Google Ads Remarketing, Google Ad Manager Audience Extension, Remarketing with Google Analytics and LinkedIn Website Retargeting

      Personal Data: Trackers; Usage Data

  • Spam and bots protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • User database management

    • HubSpot CRM

      Personal Data: email address; phone number; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    MpO & Partners - Via Enrico Toti, 2 20123 Milano (Italia)

    Owner contact email: segreteria@mpopartners.com