Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta Audience Network

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Hotjar Form Analysis & Conversion Funnels, Meta ads conversion tracking (Meta pixel) and Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

  • Analytics

    • User ID extension for Google Analytics

      Personal Data: Trackers

    • Facebook Analytics for Apps

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: city; clicks; Data communicated while using the service; email address; last name; phone number; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data; User ID; ZIP/Postal code

  • Building and running this Website

    • WordPress (self-hosted)

      Personal Data: Data communicated while using the service

  • Collection of privacy-related preferences

    • iubenda Consent Database

      Personal Data: Data communicated while using the service; Trackers

  • Contacting the User

    • Phone contact

      Personal Data: phone number

    • Mailing list or newsletter

      Personal Data: email address; first name; last name; phone number

    • Contact form

      Personal Data: company name; email address; first name; number of employees; phone number; various types of Data

  • Data transfer outside the EU

    • Data transfer from the EU and/or Switzerland to the U.S based on Privacy Shield, Data transfer to countries that guarantee European standards, Data transfer abroad based on consent and Data transfer abroad based on standard contractual clauses

      Personal Data: various types of Data

  • Displaying content from external platforms

    • Google Fonts, Google Maps widget and Instagram widget

      Personal Data: Trackers; Usage Data

  • Handling payments

    • PayPal, Stripe, Gestpay Banca Sella and Apple Pay

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • Hotjar Recruit User Testers

      Personal Data: Trackers; Usage Data; various types of Data

  • Interaction with external social networks and platforms

    • PayPal button and widgets

      Personal Data: Trackers; Usage Data

  • Interaction with live chat platforms

    • Tawk.to Widget

      Personal Data: Data communicated while using the service; Trackers; Usage Data

  • Interaction with online survey platforms

    • Hotjar Poll & Survey widgets

      Personal Data: Trackers; Usage Data; various types of Data

  • Managing contacts and sending messages

    • Brevo email

      Personal Data: email address; Trackers; Usage Data

  • Managing data collection and online surveys

    • Hotjar surveys

      Personal Data: country; Data communicated while using the service; email address; first name; number of employees; phone number; profession; Trackers; website

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: billing address; city; country; county; date of birth; email address; first name; house number; last name; Trackers; various types of Data; website; ZIP/Postal code

  • Remarketing and behavioral targeting

    • Google Ads Remarketing, Facebook Remarketing, LinkedIn Website Retargeting, Remarketing with Google Analytics and Twitter Remarketing

      Personal Data: Trackers; Usage Data

    • Meta Custom Audience and Twitter Tailored Audiences

      Personal Data: email address; Trackers

  • Spam and bots protection

    • hCaptcha

      Personal Data: answers to questions; Data communicated in order to use the Service; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • User database management

    • Brevo marketing automation

      Personal Data: email address; Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Analysis and predictions based on the User’s Data (“profiling”)

    The Owner may use the Personal and Usage Data collected through this Website to create or update User profiles. This type of Data processing allows the Owner to evaluate User choices, preferences and behaviour for the purposes outlined in the respective section of this document.
    User profiles can also be created through the use of automated tools like algorithms, which can also be provided by third parties. To find out more about the profiling activities performed, Users can check the relevant sections of this document.
    The User always has a right to object to this kind of profiling activity. To find out more about the User's rights and how to exercise them, the User is invited to consult the section of this document outlining the rights of the User.

  • Personal Data collected through sources other than the User

    The Owner of this Website may have legitimately collected Personal Data relating to Users without their knowledge by reusing or sourcing them from third parties on the grounds mentioned in the section specifying the legal basis of processing.
    Where the Owner has collected Personal Data in such a manner, Users may find specific information regarding the source within the relevant sections of this document or by contacting the Owner.

  • Automated decision-making

    Automated decision-making means that a decision which is likely to have legal effects or similarly significant effects on Users, is taken solely by technological means, without any human intervention. This Website may use the Users' Personal Data to make decisions entirely or partially based on automated processes according to the purposes outlined in this document. This Website adopts automated decision-making processes as far as necessary to enter into or perform a contract between Users and Owner, or on the basis of the Users' explicit consent, where such consent is required by the law.
    Automated decisions are made by technological means – mostly based on algorithms subject to predefined criteria – which may also be provided by third parties.
    The rationale behind automated decision-making is:

    • to enable or otherwise improve the decision-making process;
    • to grant Users fair and unbiased treatment based on consistent and uniform criteria;
    • to reduce the potential harm derived from human error, personal bias and the like which may potentially lead to discrimination or imbalance in the treatment of individuals etc.;
    • to reduce the risk of Users' failure to meet their obligation under a contract. To find out more about the purposes, the third-party services, if any, and any specific rationale for automated decisions used within this Website, Users can check the relevant sections in this document.

    Consequences of automated decision-making processes for Users and rights of Users subjected to it

    As a consequence, Users subject to such processing, are entitled to exercise specific rights aimed at preventing or otherwise limiting the potential effects of the automated decisions taken.
    In particular, Users have the right to:

    • obtain an explanation about any decision taken as a result of automated decision-making and express their point of view regarding this decision;
    • challenge a decision by asking the Owner to reconsider it or take a new decision on a different basis;
    • request and obtain from the Owner human intervention on such processing.

    To learn more about the Users' rights and the means to exercise them, Users are invited to consult the section of this document relating to the rights of Users.

  • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

Contact information

• • Owner and Data Controller

    Pur Sang Advertising di Joseph Smith
    Via Fenil Nuovo Molini, 75
    Lonato del Garda (BS) 25017
    Italia

    Owner contact email: info@pursang.graphics