Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel) and Meta Lookalike Audience

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics (Universal Analytics), WordPress Stats and HubSpot Analytics

      Personal Data: Trackers; Usage Data

    • YouTube Analytics and Reporting API

      Personal Data: Data communicated in order to use the Service; Data communicated while using the service

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

  • Displaying content from external platforms

    • Font Awesome and Google Fonts

      Personal Data: Trackers; Usage Data

  • Handling activities related to productivity

    • Google Workspace

      Personal Data: email address

  • Handling payments

    • Stripe

      Personal Data: first name; payment info

  • Interaction with data collection platforms and other third parties

    • Typeform widget

      Personal Data: company name; Data communicated while using the service; email address; first name; last name; phone number; Trackers; various types of Data as specified in the privacy policy of the service; website

  • Interaction with external social networks and platforms

    • X Post button and social widgets

      Personal Data: Trackers; Usage Data

  • Managing contacts and sending messages

    • Pareto Partner Program

    • HubSpot Email

      Personal Data: email address; Trackers; Usage Data

  • Managing data collection and online surveys

    • Typeform

      Personal Data: company name; Data communicated while using the service; email address; first name; last name; phone number; Trackers; various types of Data as specified in the privacy policy of the service; website

  • Marketing

    • VideoAsk

  • Platform services and hosting

    • WordPress.com

      Personal Data: Data communicated while using the service

  • Registration and authentication

    • Facebook Authentication

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioral targeting

    • Facebook Remarketing

      Personal Data: Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

  • User database management

    • HubSpot CRM and HubSpot Lead Management

      Personal Data: company name; email address; first name; last name; phone number; Trackers; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Pareto Group
    Avenida Almirante Barroso, 90, 10th floor. Centro, Rio de Janeiro-RJ. CEP: 20.031-00

    Owner contact email: dpo@pareto.io