Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ad Manager, LinkedIn Ads and Facebook Lookalike Audience

      Personal Data: Tracker; Usage Data

    • Google Ads conversion tracking, Meta ads conversion tracking (Meta pixel), X Ads conversion tracking and Hotjar Form Analysis & Conversion Funnels

      Personal Data: Trackers; Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

  • Analytics

    • Google Analytics

      Personal Data: Tracker; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

  • Backup saving and management

    • Backup on Google Drive

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Handling activities related to productivity

    • Google Sheets

      Personal Data: email address; first name; last name; phone number

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

  • Hosting and backend infrastructure

    • Google Cloud Storage

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Managing data collection and online surveys

    • Facebook lead ads

      Personal Data: company name; email address; first name; last name; phone number

  • Managing landing and invitation pages

    • Unbounce

      Personal Data: email address; Tracker; Usage Data

  • Remarketing and behavioural targeting

    • Google Ad Manager Audience Extension, Google Ads Remarketing, Remarketing with Google Analytics, Facebook Remarketing, LinkedIn Website Retargeting and Twitter Remarketing

      Personal Data: Tracker; Usage Data

    • Facebook Custom Audience and Twitter Tailored Audiences

      Personal Data: email address; Tracker

  • Tag Management

    • Google Tag Manager

      Personal Data: Tracker; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Firth law Ltd
    Firths,
    PO BOX 793,
    Oldham,
    OL1 9TR

    Owner contact email: jan@firthlaw.co.uk