Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ads conversion tracking and Google Ads Similar audiences

      Personal Data: Trackers; Usage Data

    • Google Ads enhanced conversions

      Personal Data: address; answers to questions; contact details; Data communicated while using the service; date of birth; first name; last name; Trackers

    • Google Ads Audience Expansion

      Personal Data: children; clicks; date of birth; education history; gender; homeownership status; household income; interests; marital status; page views; Usage Data

    • Google Ads Customer Match

      Personal Data: country; email address; first name; last name; phone number; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); User ID; ZIP/Postal code

    • Google Ads Optimized Targeting

      Personal Data: children; clicks; date of birth; education history; email address; first name; gender; homeownership status; household income; interests; last name; marital status; page views; Usage Data

    • Google Ads Smart Bidding

      Personal Data: device information; email address; first name; geographic position; language; last name; page views; referral URL; search history; Usage Data

  • Analytics

    • Google Analytics (Universal Analytics) with anonymised IP and Google Analytics (Universal Analytics)

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data

    • User ID extension for Google Analytics

      Personal Data: Trackers

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

  • Building and running this Application

    • WordPress (self-hosted)

      Personal Data: billing address; city; company name; contact info; country; Data communicated while using the service; date of birth; device information; email address; first name; gender; geographic position; language; last name; password; payment info; phone number; physical address; profession; purchase history; screenshots; shipping address; Usage Data; username; VAT Number; workplace; ZIP/Postal code

  • Contacting the User

    • Contact form

      Personal Data: email address; first name; last name; phone number

  • Displaying content from external platforms

    • Google Fonts, Google Maps widget, Font Awesome and YouTube video widget

      Personal Data: Trackers; Usage Data

    • YouTube video widget (Privacy Enhanced Mode)

      Personal Data: Trackers; Universally unique identifier (UUID); Usage Data

  • Managing data collection and online surveys

    • Elementor Form widget

      Personal Data: company name; Data communicated while using the service; date of birth; email address; first name; gender; language; last name; password; phone number; physical address; profession; Trackers; Usage Data; username

  • Registration and authentication provided directly by this Application

    • Direct registration

      Personal Data: email address; first name; last name; phone number; Trackers; Usage Data; various types of Data

  • Remarketing and behavioural targeting

    • Remarketing with Google Analytics, Google Ads Remarketing and Google Signals

      Personal Data: Trackers; Usage Data

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Siderpark Ltd - 6B Parkway, Porters Wood
    AL3 6PA St Albans, United Kingdom

    Owner contact email: info@siderpark.com