Personal Data processed for the following purposes and using the following services:

• • Advertising

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

    • Meta ads conversion tracking (Meta pixel) and Meta Lookalike Audience

      Personal Data: Trackers; Usage Data

    • Meta Audience Network

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

  • Analytics

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: browser information; browsing history; city; clicks; country; Data communicated while using the service; date of birth; email address; first name; gender; IP address; last name; page views; phone number; search history; state; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data; User ID; user subscriptions; ZIP/Postal code

  • Building and running this Website

    • WordPress (self-hosted)

      Personal Data: city; company name; contact info; country; Data communicated while using the service; date of birth; device information; email address; first name; gender; geographic position; language; last name; password; phone number; physical address; profession; purchase history; Usage Data; VAT Number; workplace; ZIP/Postal code

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: city; company name; country; county; date of birth; email address; first name; gender; last name; phone number; physical address; profession; state; Trackers; Usage Data; website; ZIP/Postal code

    • Contact form

      Personal Data: city; company name; country; county; date of birth; email address; fax number; field of activity; first name; gender; last name; number of employees; phone number; physical address; profession; state; Tax ID; Trackers; Usage Data; User ID; various types of Data; VAT Number; website; ZIP/Postal code

  • Displaying content from external platforms

    • Google Fonts and Google Maps widget

      Personal Data: Trackers; Usage Data

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets

      Personal Data: Trackers; Usage Data

  • Managing data collection and online surveys

    • Meta lead ads

      Personal Data: city; company name; country; Data communicated while using the service; date of birth; email address; first name; gender; last name; marital status; phone number; physical address; profession; state; Trackers; Usage Data; ZIP/Postal code

  • Registration and authentication

    • Facebook Oauth

      Personal Data: Trackers; various types of Data

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: city; company name; country; county; date of birth; email address; field of activity; first name; gender; house number; language; last name; number of employees; phone number; physical address; state; Tax ID; Trackers; Usage Data; User ID; various types of Data; VAT Number; website; workplace; ZIP/Postal code

  • Remarketing and behavioral targeting

    • Meta Custom Audience

      Personal Data: email address; Trackers

    • Facebook Remarketing

      Personal Data: Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Trackers

  • User database management

    • ActiveCampaign

      Personal Data: email address; Trackers; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Marketways S.r.l.
    Via Vincenzo Ussani 13
    00151 Roma (RM)

    Owner contact email: info@mkws.it