Personal Data processed for the following purposes and using the following services:

• • Advertising

    • TikTok conversion tracking

      Personal Data: Trackers

    • Microsoft Advertising and Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

    • Pinterest Ads

      Personal Data: Usage Data

  • Analytics

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

  • Displaying content from external platforms

    • YouTube video widget

      Personal Data: Trackers; Usage Data

  • Handling payments

    • Google Pay

      Personal Data: payment info; Trackers

  • Managing contacts and sending messages

    • Klaviyo

      Personal Data: Trackers; Usage Data; various types of Data

    • Sendgrid

      Personal Data: Usage Data; username

  • Managing support and contact requests

    • Salesforce Service Cloud

      Personal Data: Data communicated while using the service; Trackers; various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioral targeting

    • LinkedIn Website Retargeting

      Personal Data: Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    MDF Instruments Direct Inc.
    5700 Corsa Ave #202C
    Westlake Village, CA 91362

    Owner contact email: jenna.digiore@mdfinstruments.com