Personal Data processed for the following purposes and using the following services:

• • Access to third-party accounts

    • Facebook account access

      Permissions: Post Likes to my Wall

    • Linkedin account access

      Personal Data: Trackers; Usage Data

  • Advertising

    • Google Ad Manager, Google Ads conversion tracking, Google Ads Similar audiences, Meta ads conversion tracking (Meta pixel), Facebook Lookalike Audience, LinkedIn Ads and Flexserve

      Personal Data: Trackers; Usage Data

    • Google Campaign Manager 360

      Personal Data: geographic position; Trackers; Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

  • Analytics

    • Google Analytics (Universal Analytics), Google Analytics (Universal Analytics) with anonymised IP and Mouseflow

      Personal Data: Trackers; Usage Data

    • Google Analytics Demographics and Interests reports

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • User ID extension for Google Analytics and Factors.ai (Analytics and Marketing Attribution - Elevarm Inc.)

      Personal Data: Trackers

  • Contacting the User

    • Contact form

      Personal Data: various types of Data

    • Mailing list or newsletter

      Personal Data: email address; Trackers; Usage Data

  • Content performance and features testing (A/B testing)

    • Google Optimize 360 and Google Optimize

      Personal Data: Trackers; Usage Data

  • Displaying content from external platforms

    • YouTube video widget, Google Site Search, Instagram widget, Google Fonts and Google Maps widget

      Personal Data: Trackers; Usage Data

    • YouTube video widget without cookies

      Personal Data: Usage Data

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets and LinkedIn button and social widgets

      Personal Data: Trackers; Usage Data

    • YouTube button and social widgets and Buffer button and social widgets

      Personal Data: Usage Data

  • Managing contacts and sending messages

    • MailUp

      Personal Data: various types of Data

  • Registration and authentication

    • Instagram Authentication

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: billing address; city; country; date of birth; email address; field of activity; first name; last name; phone number; physical address; state; Tax ID; VAT Number; ZIP/Postal code

  • Remarketing and behavioural targeting

    • Google Ad Manager Audience Extension, Remarketing with Google Analytics, Google Ads Remarketing, LinkedIn Website Retargeting and Facebook Remarketing

      Personal Data: Trackers; Usage Data

    • Facebook Custom Audience

      Personal Data: email address; Trackers

  • Spam and bots protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag management

    • Google Tag Manager

      Personal Data: Trackers

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Data Protection Complaints (Users in the United Kingdom)

    Users in the United Kingdom have the right to lodge a complaint directly with the Owner regarding how the Owner handles their Personal Data, before raising it with the Information Commissioner's Office (ICO). To submit a complaint, Users can contact the Owner using the contact details provided in this document. The Owner will acknowledge their complaint within 30 days of receipt and will respond without undue delay, keeping them informed of the steps taken and the outcome. If Users are not satisfied with the Owner's response, or if the Owner fails to respond within a reasonable time, they have the right to escalate their complaint to the ICO: ico.org.uk - Tel: 0303 123 1113

Contact information

• • Owner and Data Controller

    SEDA SPA, VIA CARDUCCI 8 -20123 MILANO (MI)

    Owner contact email: privacy@seda-spa.it