Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Jetpack , Google Ads Similar audiences, Google Ad Manager, LinkedIn Ads, Facebook Lookalike Audience and Google AdSense

      Personal Data: Tracker; Usage Data

    • Google Ads conversion tracking and Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

    • Facebook Audience Network

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

  • Analytics

    • Google Analytics, HubSpot Analytics, Wordpress Stats and Google Analytics with anonymized IP

      Personal Data: Tracker; Usage Data

    • Google Analytics for Firebase

      Personal Data: Application opens; Application updates; device information; geography/region; In-app purchases; launches; number of sessions; number of Users ; operating systems; session duration; Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • YouTube Analytics and Reporting API

      Personal Data: Data communicated in order to use the Service; Data communicated while using the service; device information; Tracker; Usage Data; User ID; username

  • Connecting Data

    • Zapier

      Personal Data: company name; email address; first name; last name; phone number

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: company name; email address; first name; last name

    • Contact form

      Personal Data: city; company name; country; email address; first name; last name; phone number; website

  • Content performance and features testing (A/B testing)

    • Google Optimize 360

      Personal Data: Tracker; Usage Data

  • Displaying content from external platforms

    • YouTube video widget

      Personal Data: Tracker; Usage Data

    • YouTube IFrame Player

      Personal Data: Data communicated in order to use the Service; Data communicated while using the service; device information; Tracker; Usage Data; User ID; username

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with external social networks and platforms

    • LinkedIn button and social widgets and Twitter Tweet button and social widgets

      Personal Data: Tracker; Usage Data

  • Interaction with live chat platforms

    • Facebook Messenger Customer Chat

      Personal Data: Data communicated while using the service; Tracker; Usage Data

  • Managing contacts and sending messages

    • HubSpot Email

      Personal Data: email address; Usage Data

  • Managing data collection and online surveys

    • Hotjar surveys and Facebook lead ads

      Personal Data: Tracker

  • Platform services and hosting

    • WordPress.com

      Personal Data: Tracker

  • Registration and authentication

    • Facebook Authentication

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioral targeting

    • Google Ads Remarketing, LinkedIn Website Retargeting and Facebook Remarketing

      Personal Data: Tracker; Usage Data

    • Facebook Custom Audience

      Personal Data: email address; Tracker

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • User database management

    • HubSpot CRM

      Personal Data: email address; phone number; various types of Data as specified in the privacy policy of the service

    • HubSpot Lead Management

      Personal Data: various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Metamaze BV
    Oudeleeuwenrui 39, 2000 Antwerpen

    Owner contact email: privacy@metamaze.eu