Personal Data processed for the following purposes and using the following services:

• • Advertising

    • GRAPHINIUM, Playrcart and Query Click

      Personal Data: Tracker; Usage Data

  • Analytics

    • Google Analytics (Universal Analytics) and Google Analytics (Universal Analytics) with anonymised IP

      Personal Data: Tracker; Usage Data

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

  • Building and running this Website

    • WordPress (self-hosted)

      Personal Data: city; contact info; Data communicated while using the service; email address; geographic position; last name; profession; ZIP/Postal code

  • Contacting the User

    • Contact form

      Personal Data: city; country; county; email address; field of activity; first name; last name; phone number; physical address; profession; state; Tracker; Usage Data; User ID; various types of Data; website; ZIP/Postal code

    • Mailing list or newsletter

      Personal Data: Trackers

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Tracker; Usage Data

  • Displaying content from external platforms

    • Font Awesome and Google Fonts

      Personal Data: Tracker; Usage Data

    • Calendly widget

      Personal Data: calendar information; device information; email address; geographic position; name; phone number; Trackers

  • Managing data collection and online surveys

    • Elementor Form widget

      Personal Data: email address; first name; last name; profession; Trackers

  • Tag Management

    • Google Tag Manager

      Personal Data: Tracker; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery. The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

Contact information

• • Owner and Data Controller

    PENTA srl
    Via Filippo Turati, 6 - 20121 Milano (MI)

    Owner contact email: info@pentalight.it