Personal Data processed for the following purposes and using the following services:

• • Advertising

    • LinkedIn Ads, Facebook Lookalike Audience, ShareThis, Google Ads Similar audiences and Google Ad Manager

      Personal Data: Tracker; Usage Data

    • Meta ads conversion tracking (Meta pixel) and X Ads conversion tracking

      Personal Data: Trackers; Usage Data

  • Analytics

    • HubSpot Analytics and Google Analytics

      Personal Data: Tracker; Usage Data

  • Interaction with external social networks and platforms

    • LinkedIn button and social widgets, Facebook Like button and social widgets and Twitter Tweet button and social widgets

      Personal Data: Tracker; Usage Data

  • Interaction with live chat platforms

    • Facebook Messenger Customer Chat

      Personal Data: Data communicated while using the service; Tracker; Usage Data

  • Managing contacts and sending messages

    • HubSpot Email

      Personal Data: email address; Usage Data

  • Managing data collection and online surveys

    • Facebook lead ads

      Personal Data: company name; email address; first name; last name

  • Remarketing and behavioral targeting

    • LinkedIn Website Retargeting, Facebook Remarketing, Google Ads Remarketing and Twitter Remarketing

      Personal Data: Tracker; Usage Data

    • Twitter Tailored Audiences

      Personal Data: email address; Tracker

  • User database management

    • ActiveCampaign

      Personal Data: email address; Tracker; various types of Data as specified in the privacy policy of the service

    • HubSpot CRM

      Personal Data: email address; phone number; various types of Data as specified in the privacy policy of the service

    • HubSpot Lead Management

      Personal Data: various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Pivotal New Media, LLC
    1500 Chestnut St. #1832
    Philadelphia, PA 19102

    Owner contact email: yourfriends@pivotalnewmedia.com