Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel), Google Ads conversion tracking, Google Ad Manager and Microsoft Advertising

      Personal Data: Trackers; Usage Data

    • Outbrain

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

    • TikTok conversion tracking

      Personal Data: unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

  • Analytics

    • Google Analytics (Universal Analytics), Analytics collected directly and Google Analytics with anonymized IP

      Personal Data: Trackers; Usage Data

  • Commercial affiliation

    • Awin

      Personal Data: Trackers; Usage Data

  • Contacting the User

    • Phone contact

      Personal Data: phone number

    • Mailing list or newsletter

      Personal Data: email address

    • Contact form

      Personal Data: email address; first name; phone number

  • Content commenting

    • Facebook Comments

      Personal Data: Trackers; Usage Data

  • Displaying content from external platforms

    • Google Fonts, Google Maps widget, Instagram widget and YouTube video widget

      Personal Data: Trackers; Usage Data

  • Handling payments

    • Stripe

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Infrastructure monitoring

    • Pingdom

      Personal Data: Trackers; Usage Data

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets

      Personal Data: Trackers; Usage Data

  • Interaction with support and feedback platforms

    • Zendesk Widget

      Personal Data: email address

  • Managing contacts and sending messages

    • Mailchimp and Mailgun

      Personal Data: email address

  • Managing landing and invitation pages

    • Instapage and Unbounce

      Personal Data: email address; Trackers; Usage Data

  • Remarketing and behavioral targeting

    • Google Ads Remarketing, Criteo Dynamic Retargeting, Google Ad Manager Audience Extension, Facebook Remarketing and Remarketing with Google Analytics

      Personal Data: Trackers; Usage Data

    • Facebook Custom Audience

      Personal Data: email address; Trackers

    • TikTok Remarketing

      Personal Data: Trackers

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • User database management

    • ActiveCampaign

      Personal Data: email address; Trackers; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    WeRoad S.r.l.
    Viale Cassala, 30 20143 Milano (MI) Italia
    Cod. fiscale e P.IVA 10380820968
    Capitale sociale Euro 64.267,00 i.v.
    Num.R.E.A presso la C.C.I.A.A di Milano, sez. ordinaria 2526851

    Owner contact email: privacy@weroad.it