Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ads Similar audiences, LinkedIn Ads, Cavai, Avazu and LiveRamp

      Personal Data: Tracker; Usage Data

    • Hotjar Form Analysis & Conversion Funnels, Meta ads conversion tracking (Meta pixel) and Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

  • Analytics

    • Google Analytics with anonymized IP

      Personal Data: Tracker; Usage Data

  • Contacting the User

    • Contact form

      Personal Data: address; city; country; county; email address; fax number; field of activity; first name; last name; phone number; various types of Data; ZIP/Postal code

  • Content performance and features testing (A/B testing)

    • Google Optimize 360 and Google Optimize

      Personal Data: Tracker; Usage Data

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Font Awesome

      Personal Data: Usage Data

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • Hotjar Recruit User Testers

      Personal Data: Tracker; Usage Data; various types of Data

  • Interaction with live chat platforms

    • Tawk.to Widget

      Personal Data: Data communicated while using the service; Tracker; Usage Data

  • Interaction with online survey platforms

    • Hotjar Poll & Survey widgets

      Personal Data: Tracker; Usage Data; various types of Data

  • Managing data collection and online surveys

    • Facebook lead ads

      Personal Data: email address; first name; last name; profession

    • Hotjar surveys

      Personal Data: address; first name; last name; profession

  • Remarketing and behavioral targeting

    • Remarketing with Google Analytics, Google Ads Remarketing, Facebook Remarketing and LinkedIn Website Retargeting

      Personal Data: Tracker; Usage Data

    • Facebook Custom Audience

      Personal Data: email address; Tracker

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Scame Parre Spa
    Via Costa Erta 15, parre (BG) 24020
    P. IVA IT00137900163

    Owner contact email: marketing@scame.com