Privacy Policy of Good Ventures Websites (www.evolvebeauty.co.uk and www.adaptology.com)

This Website collects some Personal Data from its Users.

Personal Data processed for the following purposes and using the following services:

    • Advertising

      • Meta ads conversion tracking (Meta pixel)

        Personal Data: Trackers; Usage Data

      • TikTok conversion tracking

        Personal Data: device information

    • Analytics

      • Google Analytics

        Personal Data: Cookies; Usage Data

      • Meta Events Manager

        Personal Data: Trackers; Usage Data

      • Google Analytics Advertising Reporting Features

        Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

      • Google Analytics 4

        Personal Data: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data

    • Commercial affiliation

      • Awin

        Personal Data: Tracker; Usage Data

    • Contacting the User

      • Contact form

        Personal Data: address; company name; country; email address; field of activity; first name; last name; phone number; various types of Data; website

      • Phone contact

        Personal Data: phone number

      • Mailing list or newsletter

        Personal Data: email address; first name; phone number; Trackers

    • Content performance and features testing (A/B testing)

      • Google Optimize

        Personal Data: Cookies; Usage Data

    • Data transfer outside the EU

      • Data transfer from the EU and/or Switzerland to the U.S based on Privacy Shield

        Personal Data: various types of Data

    • Displaying content from external platforms

      • Google Fonts

        Personal Data: Trackers; Usage Data

      • YouTube video widget (Privacy Enhanced Mode)

        Personal Data: Trackers; Universally unique identifier (UUID); Usage Data

    • Handling payments

      • PayPal and Klarna

        Personal Data: various types of Data as specified in the privacy policy of the service

      • Google Pay

        Personal Data: billing address; email address; first name; last name; payment info; shipping address; Tracker

      • Apple Pay

        Personal Data: billing address; email address; first name; last name; payment info; phone number; Tracker

    • Heat mapping and session recording

      • Hotjar Heat Maps & Recordings

        Personal Data: Cookies; Usage Data; various types of Data as specified in the privacy policy of the service

    • Interaction with data collection platforms and other third parties

      • Typeform widget

        Personal Data: address; email address; first name; gender; last name; phone number; various types of Data as specified in the privacy policy of the service

    • Interaction with external social networks and platforms

      • Twitter Tweet button and social widgets and Facebook Like button and social widgets

        Personal Data: Cookies; Usage Data

    • Interaction with online survey platforms

      • Hotjar Poll & Survey widgets

        Personal Data: Trackers; Usage Data; various types of Data

    • Interaction with support and feedback platforms

      • Gorgias chat widget and customer support helpdesk

    • Managing contacts and sending messages

      • Klaviyo

        Personal Data: email address; first name; last name; phone number; purchase history; Trackers; Usage Data

    • Managing data collection and online surveys

      • Yotpo reviews, referrals, loyalty and subscriptions services

      • Klaviyo Forms

        Personal Data: email address; first name; phone number; Trackers

    • Platform services and hosting

      • Shopify

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Remarketing and behavioral targeting

      • Facebook Remarketing, Google Ads Remarketing and Remarketing with Google Analytics

        Personal Data: Cookies; Usage Data

      • Meta Custom Audience

        Personal Data: Cookies; email address

      • TikTok Remarketing

        Personal Data: unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

      • Klaviyo segmentation and social advertising

        Personal Data: device information; email address; purchase history; Trackers; Usage Data

    • Social features

      • Inviting and suggesting friends

        Personal Data: various types of Data

    • Tag Management

      • Google Tag Manager

        Personal Data: Usage Data

    • Traffic optimization and distribution

      • Cloudflare

        Personal Data: various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

    • Brightpearl

      Provider

      Brightpearl

      Purpose
      Providing the user with services or goods.

      Personal Data collected
      Contact details such as name, address, email address, telephone and product purchase history.

      Privacy Policy
      The Personal Data collected are used to provide the User with services or to sell goods, including payment method and delivery.

    • The Service is not directed to children under the age of 13

      Users declare themselves to be adult according to their applicable legislation. Minors may use this Application only with the assistance of a parent or guardian. Under no circumstance persons under the age of 13 may use this Application.

    • User Tester Panel

      The Personal Data collected are used to enable us to select users for a product test.

      The Personal Data collected to complete the payment may include their name, email, telephone and postal address, their skin type, skin concerns and previous history of use of evolve products.

    • Selling goods and services online

      The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
      The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

Contact information

    • Owner and Data Controller

      Laura Rudoe
      Good Ventures Ltd.
      5 Handley Page Way
      St Albans
      Hertfordshire
      AL22DQ

      Owner contact email: info@goodventures.co.uk