Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel), Meta Lookalike Audience, Google Ads conversion tracking, X Ads conversion tracking, StackAdapt, TikTok conversion tracking and Microsoft Advertising

      Personal Data: Trackers; Usage Data

    • Meta Audience Network

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Google Ads Customer Match

      Personal Data: country; email address; first name; last name; phone number; ZIP/Postal code

    • Google Ads enhanced conversions

      Personal Data: first name; last name; Trackers

  • Analytics

    • Meta Events Manager

      Personal Data: IP address; page views; Trackers; Usage Data; User ID

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

  • Building and running this Website

    • WordPress (self-hosted)

      Personal Data: billing address; city; company name; contact info; country; Data communicated while using the service; device information; email address; first name; language; last name; payment info; phone number; purchase history; shipping address; Usage Data; ZIP/Postal code

  • Contacting the User

    • Contact form

      Personal Data: company name; email address; first name; last name; phone number; Trackers; Usage Data; various types of Data; ZIP/Postal code

  • Displaying content from external platforms

    • Google Fonts and Vimeo video

      Personal Data: Trackers; Usage Data

  • Handling payments

    • PayPal

      Personal Data: email address; payment info; Trackers; Usage Data

    • Venmo Business

      Personal Data: billing address; data relating to the point of sale; email address; first name; last name; payment info; shipping address; Trackers

  • Hosting and backend infrastructure

    • Amazon Web Services (AWS)

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with external social networks and platforms

    • X Post button and social widgets

      Personal Data: Trackers; Usage Data

  • Managing contacts and sending messages

    • Klaviyo

      Personal Data: country; email address; first name; last name; phone number; state; Trackers; Usage Data

  • Managing data collection and online surveys

    • Meta lead ads

      Personal Data: email address; first name; last name; phone number; ZIP/Postal code

    • Klaviyo Forms

      Personal Data: email address; first name; last name; phone number; physical address; purchase history; state

  • Platform services and hosting

    • WordPress.com

      Personal Data: Trackers; Usage Data

    • WP Engine

      Personal Data: billing address; city; country; email address; financial information; first name; last name; physical address; state; Usage Data; ZIP/Postal code

    • Shopify

      Personal Data: device information; Trackers; Usage Data

  • Remarketing and behavioral targeting

    • Meta Custom Audience and X Custom Audiences

      Personal Data: email address; Trackers

    • Google Ads Remarketing, X Ads remarketing and TikTok Remarketing

      Personal Data: Trackers; Usage Data

    • Klaviyo segmentation and social advertising

      Personal Data: device information; email address; purchase history; Trackers; Usage Data

  • Spam and bots protection

    • Cloudflare Bot Management

      Personal Data: app information; Application opens; browser information; browsing history; city; clicks; country; county; custom events; device information; device logs; geography/region; interaction events; IP address; keypress events; language; latitude (of city); launches; longitude (of city); metro area; motion sensor events; mouse movements; number of sessions; operating systems; page events; page views; province; scroll position; scroll-to-page interactions; search history; session duration; session statistics; state; touch events; Trackers; Usage Data; video views; ZIP/Postal code

  • Tag management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

    • jsDelivr CDN

      Personal Data: Usage Data

  • User database management

    • Klaviyo CRM

      Personal Data: city; country; email address; first name; last name; phone number; physical address

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Bo Jackson Battle Arena Inc.
    1320 Main Street, Suite 300, Columbia, 29201

    Owner contact email: support@bobattlearena.com