Privacy Policy of www.aware.com

This Website collects some Personal Data from its Users.

Personal Data processed for the following purposes and using the following services:

    • Analytics

      • Google Analytics, Google Ads conversion tracking, HubSpot Analytics and Matomo

        Personal Data: Tracker; Usage Data

      • Google Analytics Advertising Reporting Features

        Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

      • Google Analytics Demographics and Interests reports

        Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Displaying content from external platforms

      • Video Vimeo

        Personal Data: Tracker; Usage Data

      • Google Fonts

        Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Managing contacts and sending messages

      • HubSpot Email

        Personal Data: email address; Usage Data

    • Remarketing and behavioral targeting

      • Google Ads Remarketing and Remarketing with Google Analytics

        Personal Data: Tracker; Usage Data

    • Tag Management

      • Google Tag Manager

        Personal Data: Tracker; Usage Data

    • Traffic optimization and distribution

      • Cloudflare

        Personal Data: various types of Data as specified in the privacy policy of the service

    • User database management

      • HubSpot Lead Management

        Personal Data: various types of Data as specified in the privacy policy of the service

      • HubSpot CRM

        Personal Data: email address; phone number; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

    • ClearBit

      Cookie storage service

    • ZoomInfo

      Cookie service

Contact information

    • Owner and Data Controller

      Aware, Inc.
      40 Middlesex Turnpike
      Bedford, MA 01730

      Owner contact email: privacy@aware.com