Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel) and Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • Facebook Audience Network

      Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Facebook Lookalike Audience, Google Ad Manager, Google Ads Similar audiences, Ligatus, Microsoft Advertising and Taboola Europe

      Personal Data: Cookies; Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

    • Outbrain

      Personal Data: Cookies; various types of Data as specified in the privacy policy of the service

    • Outbrain conversion tracking (Outbrain pixel)

      Personal Data: device information; Trackers; Universally unique identifier (UUID); Usage Data

    • Outbrain Lookalike Audience

      Personal Data: Cookies; device information; Universally unique identifier (UUID); Usage Data

  • Analytics

    • Google Analytics Advertising Reporting Features

      Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics and HubSpot Analytics

      Personal Data: Cookies; Usage Data

  • Backup saving and management

    • Backup on Google Drive

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Contacting the User

    • Contact form

      Personal Data: company name; country; email address; first name; last name; phone number; various types of Data; website

    • Phone contact

      Personal Data: phone number

    • Mailing list or newsletter

      Personal Data: company name; email address; first name; last name

  • Content performance and features testing (A/B testing)

    • Google Optimize

      Personal Data: Cookies; Usage Data

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • YouTube video widget and Google Maps widget

      Personal Data: Cookies; Usage Data

  • Heat mapping and session recording

    • Inspectlet

      Personal Data: Cookies; Usage Data

    • Hotjar Heat Maps & Recordings

      Personal Data: Cookies; Usage Data; various types of Data as specified in the privacy policy of the service

  • Hosting and backend infrastructure

    • Google Cloud Storage

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets and LinkedIn button and social widgets

      Personal Data: Cookies; Usage Data

    • YouTube button and social widgets

      Personal Data: Usage Data

  • Interaction with live chat platforms

    • Facebook Messenger Customer Chat

      Personal Data: Cookies; Data communicated while using the service; Usage Data

  • Managing contacts and sending messages

    • HubSpot Email

      Personal Data: email address; Usage Data

    • Mailchimp

      Personal Data: company name; email address; first name; last name

  • Registration and authentication

    • Linkedin OAuth

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioral targeting

    • Facebook Custom Audience and Twitter Tailored Audiences

      Personal Data: Cookies; email address

    • Facebook Remarketing, LinkedIn Website Retargeting, Google Ad Manager Audience Extension, Google Ads Remarketing, Twitter Remarketing, Remarketing with Google Analytics and Google Signals

      Personal Data: Cookies; Usage Data

    • Outbrain Custom Audience

      Personal Data: Cookies; device information; Universally unique identifier (UUID); Usage Data

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: Cookies; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Cookies; various types of Data as specified in the privacy policy of the service

  • User database management

    • Pipedrive and HubSpot Lead Management

      Personal Data: various types of Data as specified in the privacy policy of the service

    • HubSpot CRM

      Personal Data: email address; phone number; various types of Data as specified in the privacy policy of the service

    • Intercom

      Personal Data: Cookies; email address; Usage Data; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Zapier

    Zapier automates process between online software applications. Zapier does not collect personal data, but it passes it through their systems. Personal data would be items such as a users name, email or address, for example when a user moves data from an email or a LinkedIn Advertising account to a Google sheet using Zapier.
    
    Zapier is part of the data privacy shield https://www.privacyshield.gov/participant?id=a2zt0000000TNk2AAG&status=Active

Contact information

• • Owner and Data Controller

    Leadvolution GmbH
    Zippelhaus 5
    D-20457 Hamburg
    Germany / Deutschland

    Owner contact email: info@leadvolution.com