Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ads Similar audiences, Meta ads conversion tracking (Meta pixel) and Facebook Lookalike Audience

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics 4

      Personal Data: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data

    • Google Analytics Demographics and Interests reports

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Google Analytics with anonymized IP

      Personal Data: Trackers; Usage Data

  • Collection of privacy-related preferences

    • iubenda Consent Solution

      Personal Data: Data communicated while using the service; Trackers

    • iubenda Cookie Solution

      Personal Data: Trackers

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: country; email address; first name; last name; state; Trackers

    • Contact form

      Personal Data: email address; first name; last name; phone number; Trackers; various types of Data

  • Displaying content from external platforms

    • Google Fonts and YouTube video widget

      Personal Data: Trackers; Usage Data

  • Managing contacts and sending messages

    • SendinBlue Email

      Personal Data: email address; Trackers; Usage Data

  • Managing data collection and online surveys

    • Facebook lead ads

      Personal Data: city; country; Data communicated while using the service; email address; first name; last name; phone number; Trackers

  • Platform services and hosting

    • Shopify

      Personal Data: billing address; device information; email address; first name; last name; payment info; phone number; shipping address; Trackers; Usage Data

  • Remarketing and behavioral targeting

    • Remarketing with Google Analytics, Google Ads Remarketing and Facebook Remarketing

      Personal Data: Trackers; Usage Data

    • Facebook Custom Audience

      Personal Data: email address; Trackers

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • User database management

    • SendinBlue Marketing Automation

      Personal Data: email address; Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

Contact information

• • Owner and Data Controller

    ELENA IACHI BY STRATEGIA SRL
    Via Enzo Ferrari 17,
    Civitanova Marche (MC)
    Tel.: +39 0733 801066
    Fax.: +39 0733 80105
    E-Mail: shop@elenaiachi.com

    Owner contact email: shop@elenaiachi.com