Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ads enhanced conversions

      Personal Data: contact details; email address; first name; last name; phone number; Trackers

    • Google Ads Optimized Targeting

      Personal Data: gender; interests; page views; Usage Data

    • Google Ad Manager, Google Conversion linker and Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • Google Ads Customer Match

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

  • Analytics

    • Google Analytics 4

      Personal Data: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data

  • Contacting the User

    • Contact form

      Personal Data: company name; email address; first name; last name; phone number; various types of Data; website

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Trackers; Usage Data

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: interaction events; scroll-to-page interactions; session duration

  • Hosting and backend infrastructure

    • Google Cloud Storage

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioural targeting

    • Google Ad Manager Audience Extension, Remarketing with Google Analytics and Google Ads Remarketing

      Personal Data: Trackers; Usage Data

  • Tag management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • Traffic optimisation and distribution

    • Cloudflare

      Personal Data: various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    MatiPay S.r.l
    Via San Sabino n. 25
    Mola di Bari, 70042 Italia
    
    Data Protection Officer: Avv. Marco Zicchitella
    Contact:
    E-mail: marco.zichittella@becp.eu
    PEC: marco.zichittella@legalmail.it

    Owner contact email: info@matipay.com