Personal Data collected for the following purposes and using the following services:

• • Access to third-party accounts

    • Facebook account access

      Permissions: Access private data

  • Advertising

    • Amazon Mobile Ads, Facebook Lookalike Audience, Dynamic Tracking, Google AdSense, Google Ad Manager, Microsoft Advertising, Rich Audience, Shopstyle and Target Performance

      Personal Data: Cookies; Usage Data

    • Facebook Audience Network

      Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Direct Email Marketing (DEM)

      Personal Data: email address; first name; last name

    • Direct marketing via SMS

      Personal Data: first name; last name; phone number

  • Analytics

    • Google Analytics, Google Analytics with anonymized IP, Alexa Metrics, Facebook Ads conversion tracking (Facebook pixel), Adobe Analytics, Google Ads conversion tracking, Twitter Ads conversion tracking, Yahoo Advertising conversion tracking, Analytics collected directly, Yandex Metrica and Webtrekk Analytics with anonymized IP

      Personal Data: Cookies; Usage Data

    • Facebook Analytics for Apps

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Pinterest Conversion Tag

      Personal Data: Cookies; device information; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • YouTube Analytics and Reporting API

      Personal Data: Data communicated while using the service

  • Backup saving and management

    • Backup on Google Drive and OVH Storage and backup

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: address; city; company name; Cookies; country; county; date of birth; email address; first name; gender; last name; phone number; profession; state; Usage Data; website; ZIP/Postal code

    • Contact form

      Personal Data: address; city; company name; country; county; date of birth; email address; fax number; field of activity; first name; gender; last name; phone number; profession; state; Tax ID; User ID; various types of Data; VAT Number; website; ZIP/Postal code

    • Phone contact

      Personal Data: phone number

  • Content commenting

    • Facebook Comments

      Personal Data: Cookies; Usage Data

    • Comment system managed directly

      Personal Data: Cookies; email address; first name; last name; phone number; Usage Data; username; website

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Cookies; Usage Data

  • Data transfer outside the EU

    • Other legal basis for Data transfer abroad, Data transfer from the EU and/or Switzerland to the U.S based on Privacy Shield and Data transfer abroad based on standard contractual clauses

      Personal Data: various types of Data

  • Device permissions for Personal Data access

    • Device permissions for Personal Data access

      Personal Data: Approximate location permission (continuous); Approximate location permission (non-continuous); Precise location permission (continuous); Precise location permission (non-continuous)

  • Displaying content from external platforms

    • Google Fonts and Fonts.com Web Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Font Awesome and YouTube video widget without cookies

      Personal Data: Usage Data

    • Google Site Search, Google Site Search with AdSense , Vimeo video, Google Maps widget, Google Calendar widget, Instagram widget and YouTube video widget

      Personal Data: Cookies; Usage Data

    • YouTube IFrame Player

      Personal Data: Data communicated while using the service

  • Handling activity data

    • Activity data tracked by your device

      Personal Data: general activity data

  • Handling payments

    • Adyen, Amazon Payments, Android Pay, Apple Pay, Braintree, Google Pay, PayPal, PayPal Payments Hub, Stripe, SOFORT, Skrill and Gestpay Banca Sella

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Payments processed via the Google Play Store

      Personal Data: payment data

    • Payment by bank transfer

      Personal Data: address; company name; first name; last name; payment data

    • PayPal Carrier Payments

      Personal Data: phone number; various types of Data as specified in the privacy policy of the service

  • Hosting and backend infrastructure

    • OVHcloud

      Personal Data: Usage Data

  • Infrastructure monitoring

    • Bugsnag

      Personal Data: address; app information; Cookies; country; date of birth; device information; device logs; email address; first name; gender; geographic position; last name; phone number; screenshots; Usage Data; username; various types of Data as specified in the privacy policy of the service

  • Interaction with external social networks and platforms

    • LinkedIn button and social widgets, Facebook Like button and social widgets, Twitter Tweet button and social widgets, AddThis, Google Friend Connect, PayPal button and widgets, Mix button and social widgets, AngelList follow button and social widgets, Pinterest “Pin it” button and social widgets and ShareThis

      Personal Data: Cookies; Usage Data

    • YouTube button and social widgets

      Personal Data: Usage Data

  • Interaction with live chat platforms

    • Facebook Messenger Customer Chat, LiveChat Widget, My LiveChat Widget and Tidio Live Chat widget

      Personal Data: Cookies; Data communicated while using the service; Usage Data

    • ActiveCampaign site messages

      Personal Data: Cookies; Data communicated while using the service; email address; Usage Data

    • Customerly Chat Widget

      Personal Data: Cookies; Data communicated while using the service; email address; first name; last name; Usage Data

    • Drift Widget

      Personal Data: Cookies; Data communicated while using the service; Usage Data; various types of Data as specified in the privacy policy of the service

    • Zendesk Chat

      Personal Data: address; company name; Cookies; country; Data communicated while using the service; email address; first name; last name; phone number; Usage Data

  • Interaction with support and feedback platforms

    • Zendesk Widget

      Personal Data: address; company name; Cookies; country; date of birth; email address; first name; gender; last name; phone number; Usage Data; username

  • Location-based interactions

    • Geolocation and Non-continuous geolocation

      Personal Data: geographic position

  • Managing contacts and sending messages

    • Amazon Simple Email Service

      Personal Data: email address

    • Customerly E-mail Marketing

      Personal Data: address; company name; Cookies; country; date of birth; email address; first name; gender; last name; phone number; profession; Usage Data; username; various types of Data; VAT Number

    • Mailchimp

      Personal Data: address; company name; Cookies; country; date of birth; email address; first name; gender; last name; phone number; Usage Data; username; various types of Data

    • BulkSMS

      Personal Data: phone number

  • Managing data collection and online surveys

    • Facebook lead ads

      Personal Data: address; city; company name; Cookies; country; Data communicated while using the service; date of birth; email address; first name; gender; last name; marital status; phone number; profession; state; Usage Data; ZIP/Postal code

  • Platform services and hosting

    • Shopify

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Wix

      Personal Data: billing address; device information; email address; first name; last name; payment info; phone number; shipping address; Tracker; Usage Data

  • Registration and authentication

    • Facebook Authentication, Instagram Authentication, Log In with PayPal, Stripe OAuth and YouTube OAuth

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: academic background; address; billing address; budget; city; company name; Cookies; country; county; date of birth; email address; fax number; field of activity; first name; gender; house number; language; last name; number of employees; password; phone number; picture; prefix ; profession; profile picture; state; Tax ID; Twitter handle; Usage Data; User ID; username; various types of Data; VAT Number; website; workplace; ZIP/Postal code

  • Remarketing and behavioral targeting

    • Facebook Remarketing, Criteo Dynamic Retargeting, Google Ad Manager Audience Extension, Google Signals, Remarketing with Google Analytics, Google Ads Remarketing and Twitter Remarketing

      Personal Data: Cookies; Usage Data

    • Facebook Custom Audience

      Personal Data: Cookies; email address

  • RSS feed management

    • FeedPress

      Personal Data: Usage Data

    • Feedburner

      Personal Data: Cookies; Usage Data

  • Social features

    • Firebase Dynamic Links

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Inviting and suggesting friends

      Personal Data: various types of Data

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: Cookies; Usage Data

  • Tag Management

    • Segment

      Personal Data: Cookies; Usage Data

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Cookies; various types of Data as specified in the privacy policy of the service

Further information about Personal Data

• • Analysis and predictions based on the User’s Data (“profiling”)

    The Owner may use the Personal and Usage Data collected through this Website to create or update User profiles. This type of Data processing allows the Owner to evaluate User choices, preferences and behaviour for the purposes outlined in the respective section of this document.
    User profiles can also be created through the use of automated tools like algorithms, which can also be provided by third parties. To find out more about the profiling activities performed, Users can check the relevant sections of this document.
    The User always has a right to object to this kind of profiling activity. To find out more about the User's rights and how to exercise them, the User is invited to consult the section of this document outlining the rights of the User.

  • CCPA: Collection of personal information about consumers aged 13 to 16

    We collect personal information of consumers between the age of 13 and 16 and won't sell their data unless those consumers have opted-in.

  • CCPA: Collection of personal information about consumers below the age of 13

    We collect personal information of consumers below the age of 13 and won't sell their data unless their parents or guardians have opted-in on behalf of those minors.

  • CCPA: Collection of personal information about minors

    We do not knowingly collect personal information of consumers who are below the age of 16.

  • Personal Data collected through sources other than the User

    The Owner of this Website may have legitimately collected Personal Data relating to Users without their knowledge by reusing or sourcing them from third parties on the grounds mentioned in the section specifying the legal basis of processing.
    Where the Owner has collected Personal Data in such a manner, Users may find specific information regarding the source within the relevant sections of this document or by contacting the Owner.

  • The Service is not directed to children under the age of 13

    Users declare themselves to be adult according to their applicable legislation. Minors may use this Website only with the assistance of a parent or guardian. Under no circumstance persons under the age of 13 may use this Website.

  • Push notifications

    This Website may send push notifications to the User to achieve the purposes outlined in this privacy policy.

    Users may in most cases opt-out of receiving push notifications by visiting their device settings, such as the notification settings for mobile phones, and then change those settings for this Website, some or all of the apps on the particular device.
    Users must be aware that disabling push notifications may negatively affect the utility of this Website.

  • Push notifications based on the User's geographic location

    This Website may use the User's geographic location to send push notifications for the purposes outlined in this privacy policy.

    Users may in most cases opt-out of receiving push notifications by visiting their device settings, such as the notification settings for mobile phones, and then changing those settings for some or all of the apps on the particular device.

    Users must be aware that disabling push notifications may negatively affect the utility of this Website.

  • Push notifications for direct marketing

    This Website may send push notifications to the User for the purpose of direct marketing (to propose services and products provided by third parties or unrelated to the product or service provided by this Website).

    Users may in most cases opt-out of receiving push notifications by visiting their device settings, such as the notification settings for mobile phones, and then changing those settings for this Website or all of the apps on the particular device.

    Users must be aware that disabling push notifications may negatively affect the utility of this Website.

    Besides applicable device settings, the User may also make use of the rights described under User rights in the relevant section of this privacy policy.

  • Automated decision-making

    Automated decision-making means that a decision which is likely to have legal effects or similarly significant effects on the User, is taken solely by technological means, without any human intervention. This Website may use the User's Personal Data to make decisions entirely or partially based on automated processes according to the purposes outlined in this document. This Website adopts automated decision-making processes as far as necessary to enter into or perform a contract between User and Owner, or on the basis of the User’s explicit consent, where such consent is required by the law.
    Automated decisions are made by technological means – mostly based on algorithms subject to predefined criteria – which may also be provided by third parties.
    The rationale behind the automated decision making is:

    • to enable or otherwise improve the decision-making process;
    • to grant Users fair and unbiased treatment based on consistent and uniform criteria;
    • to reduce the potential harm derived from human error, personal bias and the like which may potentially lead to discrimination or imbalance in the treatment of individuals etc.;
    • to reduce the risk of User's failure to meet their obligation under a contract. To find out more about the purposes, the third-party services, if any, and any specific rationale for automated decisions used within this Website, Users can check the relevant sections in this document.

    Consequences of automated decision-making processes for Users and rights of Users subjected to it

    As a consequence, Users subject to such processing, are entitled to exercise specific rights aimed at preventing or otherwise limiting the potential effects of the automated decisions taken.
    In particular, Users have the right to:

    • obtain an explanation about any decision taken as a result of automated decision-making and express their point of view regarding this decision;
    • challenge a decision by asking the Owner to reconsider it or take a new decision on a different basis;
    • request and obtain from the Owner human intervention on such processing.

    To learn more about the User’s rights and the means to exercise them, the User is invited to consult the section of this document relating to the rights of the User.

  • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

  • Preference Cookies

    Preference Cookies store the User preferences detected on this Website in the local domain such as, for example, their timezone and region.

  • iubenda Cookie Solution (consent Cookie)

    iubenda consent Cookie (_iub_cs-X) is set by the iubenda Cookie Solution and stores User preferences related to Trackers in the local domain.

  • iubenda Cookie Solution (remote consent Cookie)

    Remote iubenda consent Cookie (_iub_cs-X) is set by the iubenda Cookie Solution and stores User preferences related to Trackers under the .iubenda.com domain.

Contact information

• • Owner and Data Controller

    P.F.C.M.N.A. S.P.A.
    Loc. Gorga Area PIP lotto n. 16
    80036 Palma Campania (NA)
    P.IVA: IT 05365741213

    Owner contact email: ecommerce@pfcmna.it