Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Clerk.io

      Personal Data: email address; first name; last name; purchase history

    • Google Ads conversion tracking, Google Ad Manager, Hotjar Form Analysis & Conversion Funnels and Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics (Universal Analytics)

      Personal Data: Trackers; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: browser information; browsing history; city; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

  • Displaying content from external platforms

    • Font Awesome

      Personal Data: Trackers; Usage Data

  • Handling payments

    • PayPal

      Personal Data: billing address; device information; email address; first name; last name; payment info; phone number; purchase history; Usage Data; various types of Data as specified in the privacy policy of the service

    • Google Pay

      Personal Data: email address; first name; last name; payment info; various types of Data as specified in the privacy policy of the service

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with live chat platforms

    • Tawk.to Widget

      Personal Data: Data communicated while using the service; Trackers; Usage Data

  • Interaction with online survey platforms

    • Hotjar Poll & Survey widgets

      Personal Data: Trackers; Usage Data; various types of Data

  • Interaction with support and feedback platforms

    • Zendesk Widget

      Personal Data: email address; first name

  • Managing contacts and sending messages

    • Clerk.io Email

      Personal Data: email address; first name; last name; purchase history

    • Mailchimp

      Personal Data: Data communicated while using the service; date of birth; email address; first name; last name; Usage Data; various types of Data

    • Klaviyo

      Personal Data: country; email address; first name; last name; phone number; purchase history; various types of Data

  • Managing data collection and online surveys

    • Hotjar surveys

      Personal Data: Data communicated while using the service

  • Platform services and hosting

    • Shopify

      Personal Data: billing address; device information; email address; first name; last name; payment info; phone number; shipping address; Trackers; Usage Data

  • Remarketing and behavioural targeting

    • Google Ad Manager Audience Extension

      Personal Data: Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • Traffic optimisation and distribution

    • Cloudflare

      Personal Data: Trackers

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Yellow People Lab Srl, Via Privata del Gonfalone 3, 20123 - Milano (Italia)

    Owner contact email: privacy@yellowpeoplelab.com