Cookie Policy of Save Your Wardrobe

This document informs Users about the technologies that help this Application to achieve the purposes described below. Such technologies allow the Owner to access and store information (for example by using a Cookie) or use resources (for example by running a script) on a User’s device as they interact with this Application.

For simplicity, all such technologies are defined as "Trackers" within this document – unless there is a reason to differentiate.
For example, while Cookies can be used on both web and mobile browsers, it would be inaccurate to talk about Cookies in the context of mobile apps as they are a browser-based Tracker. For this reason, within this document, the term Cookies is only used where it is specifically meant to indicate that particular type of Tracker.

Some of the purposes for which Trackers are used may also require the User's consent. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.

This Application uses Trackers managed directly by the Owner (so-called “first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them.
The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Owner or the relevant provider. Some of them expire upon termination of the User’s browsing session.
In addition to what’s specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding lifetime specification as well as any other relevant information — such as the presence of other Trackers — in the linked privacy policies of the respective third-party providers or by contacting the Owner.

Activities strictly necessary for the operation of this Application and delivery of the Service

This Application uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.

Third-party Trackers

  • SPAM protection

    This type of service analyzes the traffic of this Application, potentially containing Users' Personal Data, with the purpose of filtering it from parts of traffic, messages and content that are recognized as SPAM.

    Google reCAPTCHA (Google Ireland Limited)

    Google reCAPTCHA is a SPAM protection service provided by Google Ireland Limited.
    The use of reCAPTCHA is subject to the Google privacy policy and terms of use.

    Personal Data processed: Cookies and Usage Data.

    Place of processing: Ireland – Privacy Policy.

    Storage duration:

    • _GRECAPTCHA: duration of the session
    • rc::a: indefinite
    • rc::b: duration of the session
    • rc::c: duration of the session

Other activities involving the use of Trackers

Basic interactions & functionalities

This Application uses Trackers to enable basic interactions and functionalities, allowing Users to access selected features of the Service and facilitating the User's communication with the Owner.

  • Contacting the User

    Mailing list or newsletter (this Application)

    By registering on the mailing list or for the newsletter, the User’s email address will be added to the contact list of those who may receive email messages containing information of commercial or promotional nature concerning this Application. Your email address might also be added to this list as a result of signing up to this Application or after making a purchase.

    Personal Data processed: city, Cookies, country, email address, first name, last name, phone number and Usage Data.

  • Interaction with live chat platforms

    This type of service allows Users to interact with third-party live chat platforms directly from the pages of this Application, for contacting and being contacted by this Application support service.
    If one of these services is installed, it may collect browsing and Usage Data in the pages where it is installed, even if the Users do not actively use the service. Moreover, live chat conversations may be logged.

    Facebook Messenger Customer Chat (Facebook, Inc.)

    The Facebook Messenger Customer Chat is a service for interacting with the Facebook Messenger live chat platform provided by Facebook, Inc.

    Personal Data processed: Cookies, Data communicated while using the service and Usage Data.

    Place of processing: United States – Privacy Policy.

    Storage duration:

    • _fbp: 3 months

  • Tag Management

    This type of service helps the Owner to manage the tags or scripts needed on this Application in a centralized fashion.
    This results in the Users' Data flowing through these services, potentially resulting in the retention of this Data.

    Segment (Segment Inc.)

    Segment is a tag management service provided by Segment.io, Inc.

    Personal Data processed: Cookies and Usage Data.

    Place of processing: United States – Privacy Policy.

    Storage duration:

    • __storejs__: indefinite
    • __tld__: duration of the session
    • ajs%3Acookies: duration of the session
    • ajs%3Atest: duration of the session
    • ajs_anonymous_id: 1 year
    • ajs_group_id: 1 year
    • ajs_group_properties: indefinite
    • ajs_user_id: 1 year
    • ajs_user_traits: indefinite
    • seg_first_url: 1 year
    • seg_first_utm: 1 year
    • segmentio*: indefinite

Experience enhancement

This Application uses Trackers to provide a personalized user experience by improving the quality of preference management options, and by enabling interaction with external networks and platforms.

  • Displaying content from external platforms

    This type of service allows you to view content hosted on external platforms directly from the pages of this Application and interact with them.
    This type of service might still collect web traffic data for the pages where the service is installed, even when Users do not use it.

    Vimeo video (Vimeo, LLC)

    Vimeo is a video content visualization service provided by Vimeo, LLC that allows this Application to incorporate content of this kind on its pages.

    Personal Data processed: Cookies and Usage Data.

    Place of processing: United States – Privacy Policy.

    Storage duration:

    • player: 1 year
    • vuid: 2 years

Measurement

This Application uses Trackers to measure traffic and analyze User behavior with the goal of improving the Service.

  • Analytics

    The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.

    Wordpress Stats (Automattic Inc.)

    Wordpress Stats is an analytics service provided by Automattic Inc.

    Personal Data processed: Cookies and Usage Data.

    Place of processing: United States – Privacy Policy.

    Storage duration:

    • tk_tc: duration of the session

    Google Analytics (Google Ireland Limited)

    Google Analytics is a web analysis service provided by Google Ireland Limited (“Google”). Google utilizes the Data collected to track and examine the use of this Application, to prepare reports on its activities and share them with other Google services.
    Google may use the Data collected to contextualize and personalize the ads of its own advertising network.

    Personal Data processed: Cookies and Usage Data.

    Place of processing: Ireland – Privacy Policy – Opt Out.

    Storage duration:

    • AMP_TOKEN: 1 hour
    • _ga: 2 years
    • _gac*: 3 months
    • _gat: 1 minute
    • _gid: 1 day

    Google Analytics for Firebase (Google Ireland Limited)

    Google Analytics for Firebase or Firebase Analytics is an analytics service provided by Google Ireland Limited.
    In order to understand Google's use of Data, consult Google's partner policy.

    Firebase Analytics may share Data with other tools provided by Firebase, such as Crash Reporting, Authentication, Remote Config or Notifications. The User may check this privacy policy to find a detailed explanation about the other tools used by the Owner.

    This Application uses identifiers for mobile devices and technologies similar to cookies to run the Firebase Analytics service.

    Users may opt-out of certain Firebase features through applicable device settings, such as the device advertising settings for mobile phones or by following the instructions in other Firebase related sections of this privacy policy, if available.

    Personal Data processed: Application opens, Application updates, Cookies, device information, first launches, geography/region, number of sessions, number of Users , operating systems, session duration, unique device identifiers for advertising (Google Advertiser ID or IDFA, for example) and Usage Data.

    Place of processing: Ireland – Privacy Policy.

    MixPanel (MixPanel)

    MixPanel is an analytics service provided by Mixpanel Inc.

    Personal Data processed: Cookies and Usage Data.

    Place of processing: United States – Privacy Policy – Opt Out.

    Branch Attribution (Branch Metrics, Inc.)

    Branch Attribution is an analytics service provided by Branch Metrics, Inc.

    Personal Data processed: Cookies, Usage Data and various types of Data as specified in the privacy policy of the service.

    Place of processing: United States – Privacy Policy – Opt Out .

    Facebook Ads conversion tracking (Facebook pixel) (Facebook Ireland Ltd)

    Facebook Ads conversion tracking (Facebook pixel) is an analytics service provided by Facebook Ireland Ltd that connects data from the Facebook advertising network with actions performed on this Application. The Facebook pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Audience Network.

    Personal Data processed: Cookies and Usage Data.

    Place of processing: Ireland – Privacy Policy.

    Storage duration:

    • _fbp: 3 months
    • fr: 3 months

  • Analytics services managed directly by this Application

    The services contained in this section allow the Owner to collect and manage analytics through the use of first-party Trackers.

    Analytics collected directly (this Application)

    This Application uses an internal analytics system that does not involve third parties.

    Personal Data processed: Cookies and Usage Data.

    Storage duration:

    • modernizr: indefinite

  • Beta Testing

    This type of service makes it possible to manage User access to this Application, or parts of it, for the purpose of testing a certain feature or the entire Application.
    The service provider may automatically collect data related to crashes and statistics related to the User's use of this Application in a personally identifiable form.

    TestFlight (Apple Inc.)

    TestFlight is a beta testing service provided by Apple Inc.

    Personal Data processed: app information, Cookies, country, Data communicated while using the service, device information, device logs, email address, first name, gender, last name, phone number, Usage Data and various types of Data as specified in the privacy policy of the service.

    Place of processing: United States – Privacy Policy.

  • Content performance and features testing (A/B testing)

    The services contained in this section allow the Owner to track and analyze the User response concerning web traffic or behavior regarding changes to the structure, text or any other component of this Application.

    Optimizely (Optimizely, Inc.)

    Optimizely is an A/B testing service provided by Optimizely, Inc.

    Personal Data processed: Cookies and Usage Data.

    Place of processing: United States – Privacy Policy.

Targeting & Advertising

This Application uses Trackers to deliver personalized marketing content based on User behavior and to operate, serve and track ads.

  • Advertising

    This type of service allows User Data to be utilized for advertising communication purposes. These communications are displayed in the form of banners and other advertisements on this Application, possibly based on User interests.
    This does not mean that all Personal Data are used for this purpose. Information and conditions of use are shown below.
    Some of the services listed below may use Trackers to identify Users or they may use the behavioral retargeting technique, i.e. displaying ads tailored to the User’s interests and behavior, including those detected outside this Application. For more information, please check the privacy policies of the relevant services.
    Services of this kind usually offer the possibility to opt out of such tracking. In addition to any opt-out feature offered by any of the services below, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section "How to opt-out of interest-based advertising" in this document.

    Facebook Lookalike Audience (Facebook Ireland Ltd)

    Facebook Lookalike Audience is an advertising and behavioral targeting service provided by Facebook Ireland Ltd that uses Data collected through Facebook Custom Audience in order to display ads to Users with similar behavior to Users who are already in a Custom Audience list on the base of their past use of this Application or engagement with relevant content across the Facebook apps and services.
    On the base of these Data, personalized ads will be shown to Users suggested by Facebook Lookalike Audience.

    Users can opt out of Facebook's use of cookies for ads personalization by visiting this opt-out page.

    Personal Data processed: Cookies and Usage Data.

    Place of processing: Ireland – Privacy Policy – Opt Out.

    Storage duration:

    • _fbp: 3 months

  • Remarketing and behavioral targeting

    This type of service allows this Application and its partners to inform, optimize and serve advertising based on past use of this Application by the User.
    This activity is facilitated by tracking Usage Data and by using Trackers to collect information which is then transferred to the partners that manage the remarketing and behavioral targeting activity.
    Some services offer a remarketing option based on email address lists.
    In addition to any opt-out feature provided by any of the services below, Users may opt out by visiting the Network Advertising Initiative opt-out page.

    Users may also opt-out of certain advertising features through applicable device settings, such as the device advertising settings for mobile phones or ads settings in general.

    Facebook Remarketing (Facebook, Inc.)

    Facebook Remarketing is a remarketing and behavioral targeting service provided by Facebook, Inc. that connects the activity of this Application with the Facebook advertising network.

    Personal Data processed: Cookies and Usage Data.

    Place of processing: United States – Privacy Policy – Opt Out.

    Storage duration:

    • _fbp: 3 months

    Facebook Custom Audience (Facebook Ireland Ltd)

    Facebook Custom Audience is a remarketing and behavioral targeting service provided by Facebook Ireland Ltd that connects the activity of this Application with the Facebook advertising network.

    Users can opt out of Facebook's use of cookies for ads personalization by visiting this opt-out page.

    Personal Data processed: Cookies and email address.

    Place of processing: Ireland – Privacy Policy – Opt Out.

    Storage duration:

    • _fbp: 3 months

Activities that do not fit the above categorizations

  • Google Cloud Vision APi

    We use Google Cloud Vision API service from Google Inc. to analyse your images and categorise them. The pictures are stored temporarily by Google for analysis purposes and then deleted. Please refer to their policy (Section 1.4) if you want to learn more: https://cloud.google.com/terms/

How to manage preferences and provide or withdraw consent

There are various ways to manage Tracker related preferences and to provide and withdraw consent, where relevant:

Users can manage preferences related to Trackers from directly within their own device settings, for example, by preventing the use or storage of Trackers.

Additionally, whenever the use of Trackers is based on consent, Users can provide or withdraw such consent by setting their preferences within the cookie notice or by updating such preferences accordingly via the relevant consent-preferences widget, if available.

It is also possible, via relevant browser or device features, to delete previously stored Trackers, including those used to remember the User’s initial consent.

Other Trackers in the browser’s local memory may be cleared by deleting the browsing history.

With regard to any third-party Trackers, Users can manage their preferences and withdraw their consent via the related opt-out link (where provided), by using the means indicated in the third party's privacy policy, or by contacting the third party.

Locating Tracker Settings

Users can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses:

Users may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings such as the device advertising settings for mobile devices, or tracking settings in general (Users may open the device settings and look for the relevant setting).

How to opt out of interest-based advertising

Notwithstanding the above, Users may follow the instructions provided by YourOnlineChoices (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.

The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.

Consequences of denying consent

Users are free to decide whether or not to grant consent. However, please note that Trackers help this Application to provide a better experience and advanced functionalities to Users (in line with the purposes outlined in this document). Therefore, in the absence of the User's consent, the Owner may be unable to provide related features.

Owner and Data Controller

Save your wardrobe Ltd. (Company registered in England and Wales under registration number 10831653) - 125–127 Mare Street, London, E8 3SJ. United Kingdom

Owner contact email: contact@saveyourwardrobe.com

Since the use of third-party Trackers through this Application cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.

Given the objective complexity surrounding tracking technologies, Users are encouraged to contact the Owner should they wish to receive any further information on the use of such technologies by this Application.

Definitions and legal references

Personal Data (or Data)

Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.

Usage Data

Information collected automatically through this Application (or third-party services employed in this Application), which can include: the IP addresses or domain names of the computers utilized by the Users who use this Application, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server's answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User's IT environment.

User

The individual using this Application who, unless otherwise specified, coincides with the Data Subject.

Data Subject

The natural person to whom the Personal Data refers.

Data Processor (or Processor)

The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.

Data Controller (or Owner)

The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of this Application. The Data Controller, unless otherwise specified, is the Owner of this Application.

This Application

The means by which the Personal Data of the User is collected and processed.

Service

The service provided by this Application as described in the relative terms (if available) and on this site/application.

European Union (or EU)

Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area.

Cookie

Cookies are Trackers consisting of small sets of data stored in the User's browser.

Tracker

Tracker indicates any technology - e.g Cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting - that enables the tracking of Users, for example by accessing or storing information on the User’s device.

Read only access

Read all resources and their metadata—no write operations.

Legal information

This privacy statement has been prepared based on provisions of multiple legislations, including Art. 13/14 of Regulation (EU) 2016/679 (General Data Protection Regulation).

This privacy policy relates solely to this Application, if not stated otherwise within this document.

Latest update: April 25, 2022

iubenda hosts this content and only collects the Personal Data strictly necessary for it to be provided.