Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ads enhanced conversions

      Personal Data: contact details; Data communicated while using the service; first name; last name; Trackers

    • Google Ads Audience Expansion

      Personal Data: clicks; interests; page views; Usage Data

    • Google Ads Customer Match

      Personal Data: email address; first name; last name; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); User ID

    • Google Ads Optimized Targeting

      Personal Data: clicks; email address; first name; interests; last name; page views; Usage Data

    • Google Ads Smart Bidding

      Personal Data: device information; email address; first name; last name; page views; referral URL; Usage Data

    • Google Ads conversion tracking, Google Ads Similar audiences and Hotjar Form Analysis and Conversion Funnels

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics 4

      Personal Data: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data

    • Google Analytics Demographics and Interests reports

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

  • Building and running this Application

    • WordPress (self-hosted)

      Personal Data: Data communicated while using the service; Usage Data

  • Contacting the User

    • Contact form

      Personal Data: Trackers; various types of Data

  • Displaying content from external platforms

    • Font Awesome, Google Fonts and Google Maps widget

      Personal Data: Trackers; Usage Data

  • Heat mapping and session recording

    • Hotjar Heat Maps and Recordings

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioural targeting

    • Google Ads Remarketing, Remarketing with Google Analytics and Google Signals

      Personal Data: Trackers; Usage Data

  • Tag management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    G.M. Consulting S.a.s.
    P.IVA 01373770112
    Via Mazzini, 82 - Sarzana
    19038 - SP

    Owner contact email: luca.musso@gmconsultingsas.it