Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ads conversion tracking and Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

    • Facebook Audience Network

      Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Microsoft Advertising

      Personal Data: Cookies; Usage Data

  • Analytics

    • Display Advertising extension for Google Analytics and Google Analytics

      Personal Data: Cookies; Usage Data

  • Content performance and features testing (A/B testing)

    • Visual Website Optimizer

      Personal Data: Cookies; Usage Data

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

  • Heat mapping and session recording

    • Crazy Egg

      Personal Data: Cookies; Usage Data

  • Remarketing and behavioral targeting

    • Remarketing with Google Analytics, AdRoll, Facebook Remarketing, Twitter Remarketing, LinkedIn Website Retargeting, Google Ads Remarketing and Google Ad Manager Audience Extension

      Personal Data: Cookies; Usage Data

    • Facebook Custom Audience

      Personal Data: Cookies; email address

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may follow the instructions provided by YourOnlineChoices (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar initiatives. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.

The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.

Users may also opt out of certain advertising features through applicable device settings, such as the device advertising settings for mobile phones or ads settings in general.

Further information about the processing of Personal Data

• • Inspire Digital

    We may share your request for quotes with Marketing VF Ltd (trading as Inspire Digital), who may call you to confirm your details or requirements, and/ or may pass your request to up to 4 suppliers.

Contact information

• • Owner and Data Controller

    Enterfirst Ltd, 4th Floor 7/10 Chandos Street, London, W1G 9DQ

    Owner contact email: admin@epos.uk