Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics (Universal Analytics)

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: browser information; city; device information; number of Users; session statistics; Trackers; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Trackers; Usage Data

  • Handling payments

    • PayPal

      Personal Data: payment info

    • Google Pay

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

  • Heat mapping and session recording

    • Smartlook

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

    • Microsoft Clarity

      Personal Data: clicks; country; custom events; device information; diagnostic events; interaction events; layout details; mouse movements; page events; positional information; scroll-to-page interactions; session duration; time zone; Trackers

  • Managing contacts and sending messages

    • ZOHO Campaigns

      Personal Data: email address; Trackers; Usage Data

  • Managing support and contact requests

    • ZOHO CRM Email

      Personal Data: email address; first name; last name; Trackers; Usage Data

  • Platform services and hosting

    • Shopify

      Personal Data: Trackers

  • Tag management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • User database management

    • ZOHO CRM

      Personal Data: email address; first name; last name; Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Whyte Bikes LTD, Whitworth Road, St Leonards on Sea, TN37 7PZ

    Owner contact email: info@whytebikes.com