Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel) and Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • Google Ad Manager and Query Click

      Personal Data: Tracker; Usage Data

  • Analytics

    • Wordpress Stats and Google Analytics

      Personal Data: Cookies; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Google Analytics with anonymized IP

      Personal Data: Tracker; Usage Data

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: email address; first name; last name; phone number

    • Phone contact

      Personal Data: phone number

  • Content performance and features testing (A/B testing)

    • Google Optimize

      Personal Data: Cookies; Usage Data

    • Google Optimize 360

      Personal Data: Tracker; Usage Data

  • Data transfer outside the EU

    • Data transfer abroad based on standard contractual clauses

      Personal Data: various types of Data

  • Displaying content from external platforms

    • Google Maps widget

      Personal Data: Cookies; Usage Data

  • Interaction with data collection platforms and other third parties

    • Mailchimp widget

      Personal Data: email address; first name; last name; phone number

  • Managing contacts and sending messages

    • Mailchimp

      Personal Data: email address; first name; last name; phone number

  • Managing landing and invitation pages

    • Instapage

      Personal Data: Cookies; email address; Usage Data

  • Platform services and hosting

    • Webflow

      Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioral targeting

    • Google Ads Remarketing, Facebook Remarketing and Remarketing with Google Analytics

      Personal Data: Cookies; Usage Data

    • Facebook Custom Audience

      Personal Data: Cookies; email address

    • Google Ad Manager Audience Extension

      Personal Data: Tracker; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Tracker; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Berg & Williams Limited. Registered in England & Wales: 09406106. Workplace 4th Floor, 56 Oxford Street, Manchester M1 6EU. Data Protection Officer: Aaron Ferguson.

    Owner contact email: hello@bergandwilliams.com