Personal Data processed for the following purposes and using the following services:

• • Access to third-party accounts

    • Facebook account access

      Permissions: Access private data

    • X account access

      Personal Data: Trackers; Usage Data

  • Advertising

    • Microsoft Advertising, Criteo, Teads, Meta Lookalike Audience and Google Ad Manager

      Personal Data: Cookies; Usage Data

    • Meta ads conversion tracking (Meta pixel), Google DV360 and Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • Meta Audience Network

      Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Google Campaign Manager 360

      Personal Data: geographic position; Tracker; Usage Data

    • RTB House

      Personal Data: Tracker; Usage Data

    • TikTok conversion tracking and Pinterest Ads

      Personal Data: Trackers

  • Analytics

    • Google Analytics (Universal Analytics)

      Personal Data: Cookies; Usage Data

    • Facebook Analytics for Apps

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

    • Contentsquare

      Personal Data: clicks; mouse movements; scroll-to-page interactions; time zone; Trackers; Usage Data

  • Content commenting

    • Facebook Comments

      Personal Data: Cookies; Usage Data

  • Infrastructure monitoring

    • New Relic

      Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with live chat platforms

    • Salesforce Live Agent

      Personal Data: Data communicated while using the service

  • Managing data collection and online surveys

    • Meta lead ads

      Personal Data: Trackers

  • Registration and authentication

    • Facebook Authentication

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioral targeting

    • Meta Custom Audience

      Personal Data: Cookies; email address

    • Facebook Remarketing and Criteo Dynamic Retargeting

      Personal Data: Cookies; Usage Data

    • Google Ads Remarketing

      Personal Data: Tracker; Usage Data

    • TikTok Remarketing

      Personal Data: Trackers

  • Traffic optimization and distribution

    • Akamai Content Delivery Network

      Personal Data: Trackers; Usage Data

  • User database management

    • Salesforce Marketing Cloud

      Personal Data: Tracker; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Snapchat

    Snap Inc., our advertising services partner, may collect and use personal information when you interact with our website, including IP addresses, digital identifiers, and information about your web browsing and application usage, to monitor site performance, and improve site performance, our services, and user experience. These cookies are used to deliver advertisements, to make them more relevant and meaningful to consumers, and to track the efficiency of advertising campaigns. The cookies serve a variety of purposes, including personalization of offers and advertisements and providing analytics about how you engage with our websites and advertisements, as well as for other commercial purposes. Processing is subject to Snap Inc.’s Cookie Policy and Privacy Policy.

Contact information

• • Owner and Data Controller

    Max Mara Fashion Group S.r.l. Unipersonale (MMFG)
    Via Pietro Giannone 10 - 10121 Torino (TO)
    P.IVA 05839750014/ C.F.: 00678310350
    Uffici/Sede amministrativa: Via Giulia Maramotti, 4 - 42124 Reggio Emilia (RE)
    Codice SDI SN4CSRI
    PEC: maxmarafashiongroup@legalmail.it

    Owner contact email: info@maxmarafashiongroup.com