Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel), Google Ad Manager, Google Ads conversion tracking, Google Ads Similar audiences and Google AdSense

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics 4

      Personal Data: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: Trackers; Usage Data

    • Google Analytics Demographics and Interests reports

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

  • Contacting the User

    • Contact form

      Personal Data: city; company name; country; county; date of birth; email address; first name; gender; last name; phone number; physical address; state; Tax ID; Trackers; Usage Data; User ID; various types of Data; VAT Number; ZIP/Postal code

    • Phone contact

      Personal Data: phone number

  • Content performance and features testing (A/B testing)

    • Google Optimize

      Personal Data: Trackers; Usage Data

  • Displaying content from external platforms

    • YouTube video widget and YouTube IFrame Player

      Personal Data: Trackers; Usage Data

    • YouTube video widget (Privacy Enhanced Mode)

      Personal Data: Trackers; Universally unique identifier (UUID); Usage Data

  • Handling payments

    • PayPal

      Personal Data: billing address; device information; email address; first name; last name; password; payment info; phone number; purchase history; Trackers; Usage Data; username; various types of Data as specified in the privacy policy of the service

  • Interaction with live chat platforms

    • WhatsApp Business Chat widget

      Personal Data: answers to questions; contents of the email or message; Data communicated while using the service; date of the message; first name; last name; phone number; profile picture; sender of the message; time the message was sent; user content

  • Platform services and hosting

    • PrestaShop

      Personal Data: device information; email address; first name; language; last name; phone number; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioural targeting

    • Google Ads Remarketing

      Personal Data: Trackers; Usage Data

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Ophelia Italy Sas
    Via dei Mugnai 4/6 Prato (PO)
    Codice Fiscale e Partita Iva: 02234870976
    Sede Operativa: Via dei Mugnai 4/6 Prato (PO)

    Owner contact email: info@opheliaitaly.com