Personal Data processed for the following purposes and using the following services:

• • Access to third-party accounts

    • Twitter account access

      Personal Data: Data communicated while using the service

  • Advertising

    • Meta ads conversion tracking (Meta pixel), Google Ads conversion tracking, Hotjar Form Analysis & Conversion Funnels, Yahoo Advertising conversion tracking, X Ads conversion tracking, Reach, Mobclix, MobFox, mobalo, MobPro, mobusi, Mobilewalla, Mobsuccess, Mobkoi, MobileFuse, Mobitrans, Jetpack , Mobile Journey, Mobility Ads, Better Ads (d3sv.net), Adgoon conversion tracking, Demandbase and Demandbase conversion tracking

      Personal Data: Trackers; Usage Data

    • Microsoft Advertising, Criteo and Rockerbox

      Personal Data: Cookies; Usage Data

    • Impact and Facebook Lookalike Audience

      Personal Data: Tracker; Usage Data

    • Facebook Audience Network

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Outbrain conversion tracking (Outbrain pixel)

      Personal Data: device information; Trackers; Universally unique identifier (UUID); Usage Data

  • Analytics

    • Google Analytics and Amplitude Analytics

      Personal Data: Cookies; Usage Data

  • Commercial affiliation

    • ShareAsale

      Personal Data: Cookies; Usage Data

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: email address

    • SMS/TEXT SUPPORT & OFFERS (TONE)

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Cookies; Usage Data

  • Displaying content from external platforms

    • Font Awesome

      Personal Data: Usage Data

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

  • Handling payments

    • Amazon Payments and PayPal

      Personal Data: various types of Data as specified in the privacy policy of the service

    • MOBIYO

      Personal Data: billing address; email address; first name; last name; payment info; phone number; purchase history; shipping address; Trackers; Usage Data

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Cookies; Usage Data; various types of Data as specified in the privacy policy of the service

  • Hosting and backend infrastructure

    • Amazon Web Services (AWS)

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Infrastructure monitoring

    • Sentry

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • MailerLite widget

      Personal Data: Usage Data

  • Interaction with external social networks and platforms

    • Twitter Tweet button and social widgets

      Personal Data: Cookies; Usage Data

  • Interaction with live chat platforms

    • Customerly Chat Widget

      Personal Data: Data communicated while using the service

  • Interaction with online survey platforms

    • Hotjar Poll & Survey widgets

      Personal Data: Cookies; Usage Data; various types of Data

    • Customerly Survey Widget

      Personal Data: Data communicated while using the service; Trackers; Usage Data

  • Location-based interactions

    • Geolocation

      Personal Data: geographic position

  • Managing contacts and sending messages

    • Mandrill and Customerly E-mail Marketing

      Personal Data: email address

    • Klaviyo

      Personal Data: email address; shopping history; Usage Data; various types of Data

  • Managing data collection and online surveys

    • Facebook lead ads

      Personal Data: email address

    • Customerly Survey

      Personal Data: website

  • Managing support and contact requests

    • Zendesk

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Platform services and hosting

    • Shopify

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Registration and authentication

    • Mobysign

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioral targeting

    • Google Ads Remarketing, Facebook Remarketing and Twitter Remarketing

      Personal Data: Cookies; Usage Data

    • Facebook Custom Audience

      Personal Data: Cookies; email address

    • Twitter Tailored Audiences

      Personal Data: email address; Trackers

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Cookies; various types of Data as specified in the privacy policy of the service

  • User database management

    • Braze

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Customerly

      Personal Data: email address; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Eight Sleep, Inc.

    Owner contact email: ben@eightsleep.com