Personal Data processed for the following purposes and using the following services:

• • Access to third-party accounts

    • Facebook account access

      Permissions: Business Management API; Groups; Insights; Manage Advertisements; Manage Groups; Publish as Page; Read Group Content

    • Google Drive account access and Dropbox account access

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Advertising

    • Meta ads conversion tracking (Meta pixel), Google Ads conversion tracking, Hotjar Form Analysis & Conversion Funnels and STUDIO GONG

      Personal Data: Trackers; Usage Data

    • Google Ad Manager

      Personal Data: Cookies; Usage Data

    • Facebook Audience Network

      Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

  • Analytics

    • Analytics collected directly, Google Analytics and Display Advertising extension for Google Analytics

      Personal Data: Cookies; Usage Data

    • Meta Events Manager

      Personal Data: Trackers; Usage Data

  • Backup saving and management

    • Backup on Google Drive and Backup on Dropbox

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Commercial affiliation

    • iTunes affiliation

      Personal Data: Cookies; Usage Data

  • Contacting the User

    • Contact form

      Personal Data: company name; email address; first name; last name; phone number; website

    • Phone contact

      Personal Data: phone number

    • Mailing list or newsletter

      Personal Data: email address; first name

  • Content commenting

    • Disqus

      Personal Data: Cookies; Usage Data; various types of Data as specified in the privacy policy of the service

    • Facebook Comments

      Personal Data: Cookies; Usage Data

  • Content performance and features testing (A/B testing)

    • Google Optimize

      Personal Data: Cookies; Usage Data

  • Displaying content from external platforms

    • Adobe Edge Web Fonts, Google Fonts and Adobe Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Gravatar

      Personal Data: email address; Usage Data

    • Vimeo video, YouTube video widget, Instagram widget and Google Programmable Search Engine

      Personal Data: Cookies; Usage Data

    • Font Awesome

      Personal Data: Trackers; Usage Data

  • Handling payments

    • Braintree, PayPal and Stripe

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Hosting and backend infrastructure

    • Amazon Web Services (AWS)

      Personal Data: various types of Data as specified in the privacy policy of the service

    • iubenda Consent Solution

      Personal Data: Data communicated while using the service

    • SiteGround Hosting

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • Hotjar Recruit User Testers

      Personal Data: Trackers; Usage Data; various types of Data

  • Interaction with external social networks and platforms

    • PayPal button and widgets, StumbleUpon button and social widgets, Pinterest “Pin it” button and social widgets, LinkedIn button and social widgets, Google+ +1 button and social widgets and Facebook Like button and social widgets

      Personal Data: Cookies; Usage Data

    • Buffer button and social widgets

      Personal Data: Usage Data

  • Interaction with live chat platforms

    • Facebook Messenger Customer Chat

      Personal Data: Cookies; Data communicated while using the service; Usage Data

    • Tidio Live Chat widget

      Personal Data: Data communicated while using the service; Trackers; Usage Data

  • Interaction with online survey platforms

    • Hotjar Poll & Survey widgets

      Personal Data: Trackers; Usage Data; various types of Data

  • Managing contacts and sending messages

    • Mailgun

      Personal Data: email address

  • Managing data collection and online surveys

    • Hotjar surveys

      Personal Data: Trackers

  • Platform services and hosting

    • WordPress.com

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Registration and authentication

    • Direct registration

      Personal Data: company name; email address; first name; last name; website

  • Remarketing and behavioral targeting

    • Facebook Custom Audience

      Personal Data: Cookies; email address

    • Facebook Remarketing, Remarketing with Google Analytics, Google Ads Remarketing and Google Ad Manager Audience Extension

      Personal Data: Cookies; Usage Data

  • RSS feed management

    • Feedburner

      Personal Data: Cookies; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Cookies; various types of Data as specified in the privacy policy of the service

  • User database management

    • ActiveCampaign

      Personal Data: Cookies; email address; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Acuity Scheduling

    Personal data: name, phone number, email address, custom fields for information about your business
    Why we use it: appointment booking
    Privacy policy: https://acuityscheduling.com/privacy.php

  • Thrive Themes

    Personal Data: various types of Data and cookies as specified in the privacy policy of the service

  • Zoom.us

    Personal data: first name, last name, email address
    Why we use it: webinar hosting, coaching calls
    Privacy policy: https://zoom.us/privacy

  • Zapier

    Personal data: first name, last name, email address
    Why we use it: integrate 3rd party services
    Privacy Policy: https://zapier.com/privacy/

  • Bit.ly

    Personal data: Location person is when they clicked on a link, Platform they clicked the link from
    Why we use it: to shorten links and track link clicks
    Privacy policy: https://bitly.com/pages/privacy

  • Libsyn

    Personal Data: the platform users came from, Location, Unique downloads, Time, Episode downloaded
    Why we use it: Counts downloads of podcast episodes
    Privacy policy: https://www.libsyn.com/privacy-policy/

  • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

  • Personal Data collected through sources other than the User

    The Owner of this Website may have legitimately collected Personal Data relating to Users without their knowledge by reusing or sourcing them from third parties on the grounds mentioned in the section specifying the legal basis of processing.
    Where the Owner has collected Personal Data in such a manner, Users may find specific information regarding the source within the relevant sections of this document or by contacting the Owner.

  • Automated decision-making

    Automated decision-making means that a decision which is likely to have legal effects or similarly significant effects on the User, is taken solely by technological means, without any human intervention. This Website may use the User's Personal Data to make decisions entirely or partially based on automated processes according to the purposes outlined in this document. This Website adopts automated decision-making processes as far as necessary to enter into or perform a contract between User and Owner, or on the basis of the User’s explicit consent, where such consent is required by the law.
    Automated decisions are made by technological means – mostly based on algorithms subject to predefined criteria – which may also be provided by third parties.
    The rationale behind the automated decision making is:

    • to enable or otherwise improve the decision-making process;
    • to grant Users fair and unbiased treatment based on consistent and uniform criteria;
    • to reduce the potential harm derived from human error, personal bias and the like which may potentially lead to discrimination or imbalance in the treatment of individuals etc.;
    • to reduce the risk of User's failure to meet their obligation under a contract. To find out more about the purposes, the third-party services, if any, and any specific rationale for automated decisions used within this Website, Users can check the relevant sections in this document.

    Consequences of automated decision-making processes for Users and rights of Users subjected to it

    As a consequence, Users subject to such processing, are entitled to exercise specific rights aimed at preventing or otherwise limiting the potential effects of the automated decisions taken.
    In particular, Users have the right to:

    • obtain an explanation about any decision taken as a result of automated decision-making and express their point of view regarding this decision;
    • challenge a decision by asking the Owner to reconsider it or take a new decision on a different basis;
    • request and obtain from the Owner human intervention on such processing.

    To learn more about the User’s rights and the means to exercise them, the User is invited to consult the section of this document relating to the rights of the User.

  • Analysis and predictions based on the User’s Data (“profiling”)

    The Owner may use the Personal and Usage Data collected through this Website to create or update User profiles. This type of Data processing allows the Owner to evaluate User choices, preferences and behaviour for the purposes outlined in the respective section of this document.
    User profiles can also be created through the use of automated tools like algorithms, which can also be provided by third parties. To find out more about the profiling activities performed, Users can check the relevant sections of this document.
    The User always has a right to object to this kind of profiling activity. To find out more about the User's rights and how to exercise them, the User is invited to consult the section of this document outlining the rights of the User.

Contact information

• • Owner and Data Controller

    Kathryn Binkley, Alyght LLC - 375 Deer Path Lane, Lexington, NC 27295

    Owner contact email: kathryn@alyght.com