Personal Data processed for the following purposes and using the following services:

• • Access to third-party accounts

    • Facebook account access

      Permissions: About Me

  • Advertising

    • Meta ads conversion tracking (Meta pixel), X Ads conversion tracking, Adgoon conversion tracking, Demandbase conversion tracking, Google Ads conversion tracking and Google AdSense

      Personal Data: Trackers; Usage Data

    • Facebook Audience Network

      Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Facebook Lookalike Audience, ClickWall, Clickpoint, Grapeshot and GRAPHINIUM

      Personal Data: Cookies; Usage Data

    • Google Ad Manager, Query Click, Welect and STUDIO GONG

      Personal Data: Tracker; Usage Data

    • Outbrain conversion tracking (Outbrain pixel)

      Personal Data: device information; Trackers; Universally unique identifier (UUID); Usage Data

    • TikTok conversion tracking

      Personal Data: Trackers

  • Analytics

    • Wordpress Stats, Analytics collected directly and Clicky

      Personal Data: Cookies; Usage Data

    • Facebook Analytics for Apps

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Google Analytics with anonymized IP

      Personal Data: Tracker; Usage Data

    • Google Analytics for Firebase

      Personal Data: Application opens; Application updates; geography/region; operating systems; session duration; Tracker; Usage Data

    • Matomo

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: browser information; city; number of Users; Usage Data

  • Commercial affiliation

    • ClickBank

      Personal Data: Cookies; Usage Data

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: address; city; country; county; email address; first name; last name; phone number; ZIP/Postal code

    • Contact form

      Personal Data: email address; first name; last name

  • Content commenting

    • Facebook Comments

      Personal Data: Cookies; Usage Data

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Cookies; Usage Data

  • Displaying content from external platforms

    • Instagram widget

      Personal Data: Cookies; Usage Data

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Font Awesome

      Personal Data: Usage Data

  • Handling payments

    • PayPal, Stripe and Amazon Payments

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Payment by bank transfer

      Personal Data: address; company name; first name; last name; payment data

    • Google Pay and Apple Pay

      Personal Data: billing address; email address; first name; last name; payment info; phone number; shipping address; various types of Data as specified in the privacy policy of the service

    • PayPal Payments Hub and PayPal Carrier Payments

      Personal Data: billing address; device information; email address; first name; last name; payment info; phone number

  • Heat mapping and session recording

    • ClickTale

      Personal Data: Cookies; Usage Data

    • Microsoft Clarity

      Personal Data: clicks; country; custom events; device information; diagnostic events; interaction events; layout details; mouse movements; page events; positional information; scroll-to-page interactions; session duration; time zone; Tracker; Usage Data

  • Hosting and backend infrastructure

    • Kinsta Inc.

    • Amazon Web Services (AWS)

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • Mailchimp widget

      Personal Data: email address; first name; last name; phone number

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets

      Personal Data: Cookies; Usage Data

    • PayPal button and widgets and Twitter Tweet button and social widgets

      Personal Data: Tracker; Usage Data

  • Interaction with live chat platforms

    • LiveChat Widget, Facebook Messenger Customer Chat and ClickDesk Widget

      Personal Data: Cookies; Data communicated while using the service; Usage Data

    • Tidio Live Chat widget

      Personal Data: Data communicated while using the service; Tracker; Usage Data

  • Managing contacts and sending messages

    • Mailchimp

      Personal Data: country; email address; first name; last name; phone number; physical address; Tracker

    • SendinBlue Email

      Personal Data: email address; Trackers; Usage Data

  • Managing data collection and online surveys

    • Facebook lead ads

      Personal Data: Data communicated while using the service

  • Platform services and hosting

    • WordPress.com

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Registration and authentication

    • WordPress.com Single Sign On, Login with Amazon and Google OAuth

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Facebook Authentication

      Personal Data: Tracker; various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioral targeting

    • Facebook Remarketing

      Personal Data: Cookies; Usage Data

    • Facebook Custom Audience

      Personal Data: email address; Tracker

    • Google Ads Remarketing and Google Ad Manager Audience Extension

      Personal Data: Tracker; Usage Data

    • Outbrain Custom Audience

      Personal Data: device information; Tracker; Universally unique identifier (UUID); Usage Data

    • TikTok Remarketing

      Personal Data: Trackers

  • Selling goods and services online

    • useproof

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Tracker; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Piggy Pet di Muriale Mariangela

    Owner contact email: servizioclienti@piggypet.it