Welcome to the privacy policy of LYRA PPC App. This policy will help you understand what data we collect, why we collect it, and what your rights are in relation to it.
We automatically collect data from you for example when you visit LYRA PPC App.
We collect the data you give to us while using our service
Owner contact email: matteo@mbadv.agency
Among the types of Personal Data that LYRA PPC App collects, by itself or through third parties, there are:
Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the Data collection.
Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically when using LYRA PPC App.
Unless specified otherwise, all Data requested by LYRA PPC App is mandatory and failure to provide this Data may make it impossible for LYRA PPC App to provide its services. In cases where LYRA PPC App specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences to the availability or the functioning of the Service.
Users who are uncertain about which Personal Data is mandatory are welcome to contact the Owner.
Any use of Cookies – or of other tracking tools — by LYRA PPC App or by the owners of third-party services used by LYRA PPC App serves the purpose of providing the Service required by the User, in addition to any other purposes described in the present document and in the Cookie Policy.
Users are responsible for any third-party Personal Data obtained, published or shared through LYRA PPC App.
The Owner takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data.
The Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to the Owner, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of LYRA PPC App (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner. The updated list of these parties may be requested from the Owner at any time.
The Data is processed at the Owner's operating offices and in any other places where the parties involved in the processing are located.
Depending on the User's location, data transfers may involve transferring the User's Data to a country other than their own. To find out more about the place of processing of such transferred Data, Users can check the section containing details about the processing of Personal Data.
Unless specified otherwise in this document, Personal Data shall be processed and stored for as long as required by the purpose they have been collected for and may be retained for longer due to applicable legal obligation or based on the Users’ consent.
The Data concerning the User is collected to allow the Owner to provide its Service, comply with its legal obligations, respond to enforcement requests, protect its rights and interests (or those of its Users or third parties), detect any malicious or fraudulent activity, as well as the following:
This type of service allows User Data to be utilized for advertising communication purposes. These communications are displayed in the form of banners and other advertisements on LYRA PPC App, possibly based on User interests.
This does not mean that all Personal Data are used for this purpose. Information and conditions of use are shown below.
Some of the services listed below may use Trackers to identify Users or they may use the behavioral retargeting technique, i.e. displaying ads tailored to the User’s interests and behavior, including those detected outside LYRA PPC App.
For more information, please check the privacy policies of the relevant services.
Services of this kind usually allow Users to opt out of such tracking. Users may learn how to opt out of interest-based advertising more generally by visiting the relevant opt-out section in this document.
Google Ads Smart Bidding is an advertising service provided by Google LLC that maximizes conversions by using various bidding strategies. These strategies may include optimizing bids based on Customer Match lists as well as the User’s device information and behavioral activity. Users can opt out of Google's use of personalized advertising by visiting Google's Ads Settings.
In order to understand Google's use of Data, consult their partner policy and their Business Data page.
Google Ads conversion tracking is an analytics service provided by Google LLC that connects data from the Google Ads advertising network with actions performed on LYRA PPC App.
In order to understand Google's use of Data, consult their partner policy and their Business Data page.
Google Ads enhanced conversions is an advertising service provided by Google LLC that allows the Owner to send hashed first-party conversion Data to Google in order to improve conversion measurements.
Google Ads Customer Match is an advertising service provided by Google LLC that allows matching Data that Users have shared with the Owner to existing Google accounts in order to target them or similar Users with personalized ads. Users can opt out of Google's use of personalized advertising by visiting Google's Ads Settings.
In order to understand Google's use of Data, consult their partner policy and their Business Data page.
Google Conversion linker is an analytics service provided by Google LLC that connects Data from the Google advertising services with actions performed on LYRA PPC App. Depending on the setup of the service, such Data might also be used for retargeting purposes.
In order to understand Google's use of Data, consult Google's partner policy.
Meta ads conversion tracking (Meta pixel) is an analytics service provided by Meta Platforms, Inc. that connects data from the Meta Audience Network with actions performed on LYRA PPC App. The Meta pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Meta Audience Network.
The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.
Google Analytics 4 is a web analysis service provided by Google LLC (“Google”). Google utilizes the Data collected to track and examine the use of LYRA PPC App, to prepare reports on its activities and share them with other Google services. Google may use the Data collected to contextualize and personalize the ads of its own advertising network. In Google Analytics 4, IP addresses are used at collection time and then discarded before Data is logged in any data center or server. Users can learn more by consulting Google’s official documentation.
In order to understand Google's use of Data, consult their partner policy and their Business Data page.
Meta Events Manager is an analytics service provided by Meta Platforms, Inc. By integrating the Meta pixel, Meta Events Manager can give the Owner insights into the traffic and interactions on LYRA PPC App.
This type of service allows you to view content hosted on external platforms directly from the pages of LYRA PPC App and interact with them. Such services are often referred to as widgets, which are small elements placed on a website or app. They provide specific information or perform a particular function and often allow for user interaction.
This type of service might still collect web traffic data for the pages where the service is installed, even when Users do not use it.
Google Fonts is a typeface visualization service provided by Google LLC that allows LYRA PPC App to incorporate content of this kind on its pages.
Heat mapping services are used to display the areas of LYRA PPC App that Users interact with most frequently. This shows where the points of interest are. These services make it possible to monitor and analyze web traffic and keep track of User behavior.
Some of these services may record sessions and make them available for later visual playback.
Microsoft Clarity is a session recording and heat mapping service provided by Microsoft Corporation. Microsoft processes or receives Personal Data via Microsoft Clarity, which in turn may be used for any purpose in accordance with the Microsoft Privacy Statement, including improving and providing Microsoft Advertising.
By registering or authenticating, Users allow LYRA PPC App to identify them and give them access to dedicated services.
Depending on what is described below, third parties may provide registration and authentication services. In this case, LYRA PPC App will be able to access some Data, stored by these third-party services, for registration or identification purposes.
Some of the services listed below may also collect Personal Data for targeting and profiling purposes; to find out more, please refer to the description of each service.
Google OAuth is a registration and authentication service provided by Google LLC and is connected to the Google network.
This type of service allows LYRA PPC App and its partners to inform, optimize and serve advertising based on past use of LYRA PPC App by the User.
This activity is facilitated by tracking Usage Data and by using Trackers to collect information which is then transferred to the partners that manage the remarketing and behavioral targeting activity.
Some services offer a remarketing option based on email address lists.
Services of this kind usually allow Users to opt out of such tracking. Users may learn how to opt out of interest-based advertising more generally by visiting the relevant opt-out section in this document.
Google Ads Remarketing is a remarketing and behavioral targeting service provided by Google LLC that connects the activity of LYRA PPC App with the Google Ads advertising network and the DoubleClick Cookie.
In order to understand Google's use of Data, consult Google's partner policy.
Users can opt out of Google's use of Trackers for ads personalization by visiting Google's Ads Settings.
LYRA PPC App uses Google Signals, a feature of Google Analytics, which will associate the visitation information that it collects from LYRA PPC App with Google information from accounts of signed-in Google-account users who have consented to this association for the purpose of ads personalization. This Google information may include User location, search history, YouTube history and Data from sites that partner with Google – and is used to provide aggregated and anonymized insights into Users' cross device behaviors.
If a User falls under the described association, they may access and/or delete such Data via My Activity provided by Google.
Remarketing with Google Analytics is a remarketing and behavioral targeting service provided by Google LLC that connects the tracking activity performed by Google Analytics and its Trackers with the Google Ads advertising network and the Doubleclick Cookie.
In order to understand Google's use of Data, consult their partner policy and their Business Data page.
This type of service analyzes the traffic of LYRA PPC App, potentially containing Users' Personal Data, with the purpose of filtering it from unwanted parts of traffic, messages and content that are recognized as spam or protecting it from malicious bots activities.
Google reCAPTCHA is a spam protection service provided by Google LLC. The use of reCAPTCHA is subject to the Google privacy policy and terms of use.
In order to understand Google's use of Data, consult their partner policy and their Business Data page.
This type of service helps the Owner to manage the tags or scripts needed on LYRA PPC App in a centralized fashion.
This results in the Users' Data flowing through these services, potentially resulting in the retention of this Data.
Google Tag Manager is a tag management service provided by Google LLC.
In order to understand Google's use of Data, consult their partner policy and their Business Data page.
In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.
What Google User Data We Access
Our application accesses the following data from your Google Ads account:
Campaign performance metrics (impressions, clicks, conversions, cost data)
Account structure information necessary to display and analyze your advertising performance
We access this data through the Google Ads API after you explicitly authorize the connection between your Google Ads account and our platform.
How We Use Google User Data
We use your Google Ads data to:
Display campaign performance in your dashboard
Provide performance analysis and optimization recommendations
Enable historical performance comparisons (data is stored for up to 12 months)
How We Share Google User Data
We do not sell, rent, or share your Google Ads data with third parties for their independent use. Your data may be processed by:
Railway (our hosting infrastructure provider) for secure data storage
AI service providers (OpenAI and Anthropic) to generate performance insights and recommendations. Only campaign performance metrics are shared with these services - never personal identifiers or email addresses.
All third-party service providers are bound by data protection obligations and process data solely on our behalf.
Data Storage and Retention
Campaign performance data is stored securely in our database for up to 12 months to enable historical analysis and comparison features.
What Google Merchant Center Data We Access
Our application accesses the following data from your Google Merchant Center account:
List of Merchant Center accounts you have access to
List of data sources (product feeds) in your selected account
Data source configuration to enable supplemental feed linking
We access this data through the Google Merchant API after you explicitly authorize the connection via Google OAuth.
How We Use Google Merchant Center Data
We use your Merchant Center access to:
Display available accounts and data sources for you to select
Create a supplemental data source ("LYRA Performance Labels") to store product performance classifications
Link the supplemental data source to your primary product feed
Upload product performance labels (custom_label_4 values) based on your advertising performance data
What We Create in Merchant Center
Our application creates a supplemental data source containing only product IDs and performance labels. No modifications are made to your primary product data or existing feeds.
Data Storage
We store your Merchant Center OAuth tokens securely to maintain the connection. Tokens can be revoked at any time by disconnecting your Merchant Center account from our platform.
The Owner may process Personal Data relating to Users if one of the following applies:
Unless specified otherwise in this document, Personal Data shall be processed and stored for as long as required by the purpose they have been collected for and may be retained for longer due to applicable legal obligation or based on the Users’ consent.
Therefore:
The Owner may be allowed to retain Personal Data for a longer period whenever the User has given consent to such processing, as long as such consent is not withdrawn. Furthermore, the Owner may be obliged to retain Personal Data for a longer period whenever required to fulfil a legal obligation or upon order of an authority.
Once the retention period expires, Personal Data shall be deleted. Therefore, the right of access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after expiration of the retention period.
Users may exercise certain rights regarding their Data processed by the Owner.
In particular, Users have the right to do the following, to the extent permitted by law:
Users are also entitled to learn about the legal basis for Data transfers abroad including to any international organization governed by public international law or set up by two or more countries, such as the UN, and about the security measures taken by the Owner to safeguard their Data.
Where Personal Data is processed for a public interest, in the exercise of an official authority vested in the Owner or for the purposes of the legitimate interests pursued by the Owner, Users may object to such processing by providing a ground related to their particular situation to justify the objection.
Users must know that, however, should their Personal Data be processed for direct marketing purposes, they can object to that processing at any time, free of charge and without providing any justification. Where the User objects to processing for direct marketing purposes, the Personal Data will no longer be processed for such purposes. To learn whether the Owner is processing Personal Data for direct marketing purposes, Users may refer to the relevant sections of this document.
Any requests to exercise User rights can be directed to the Owner through the contact details provided in this document. Such requests are free of charge and will be answered by the Owner as early as possible and always within one month, providing Users with the information required by law. Any rectification or erasure of Personal Data or restriction of processing will be communicated by the Owner to each recipient, if any, to whom the Personal Data has been disclosed unless this proves impossible or involves disproportionate effort. At the Users’ request, the Owner will inform them about those recipients.
The User's Personal Data may be used for legal purposes by the Owner in Court or in the stages leading to possible legal action arising from improper use of LYRA PPC App or the related Services.
The User declares to be aware that the Owner may be required to reveal personal data upon request of public authorities.
In addition to the information contained in this privacy policy, LYRA PPC App may provide the User with additional and contextual information concerning particular Services or the collection and processing of Personal Data upon request.
For operation and maintenance purposes, LYRA PPC App and any third-party services may collect files that record interaction with LYRA PPC App (System logs) or use other Personal Data (such as the IP Address) for this purpose.
More details concerning the collection or processing of Personal Data may be requested from the Owner at any time. Please see the contact information at the beginning of this document.
The Owner reserves the right to make changes to this privacy policy at any time by notifying its Users on this page and possibly within LYRA PPC App and/or - as far as technically and legally feasible - sending a notice to Users via any contact information available to the Owner. It is strongly recommended to check this page often, referring to the date of the last modification listed at the bottom.
Should the changes affect processing activities performed on the basis of the User’s consent, the Owner shall collect new consent from the User, where required.
Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.
Information collected automatically through LYRA PPC App (or third-party services employed in LYRA PPC App), which can include: the IP addresses or domain names of the computers utilized by the Users who use LYRA PPC App, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server's answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User's IT environment.
The individual using LYRA PPC App who, unless otherwise specified, coincides with the Data Subject.
The natural person to whom the Personal Data refers.
The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.
The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of LYRA PPC App. The Data Controller, unless otherwise specified, is the Owner of LYRA PPC App.
The means by which the Personal Data of the User is collected and processed.
The service provided by LYRA PPC App as described in the relative terms (if available) and on this site/application.
Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area.
Cookies are Trackers consisting of small sets of data stored in the User's browser.
Tracker indicates any technology - e.g Cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting - that enables the tracking of Users, for example by accessing or storing information on the User’s device.
This privacy policy relates solely to LYRA PPC App, if not stated otherwise within this document.