Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google AdSense

      Personal Data: Cookies; Usage Data

    • Meta ads conversion tracking (Meta pixel), Google Ads conversion tracking and X Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

  • Analytics

    • Google Analytics, Yandex Metrica, Wordpress Stats and Analytics collected directly

      Personal Data: Cookies; Usage Data

    • Google Analytics Demographics and Interests reports

      Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

  • Backup saving and management

    • Backup on Google Drive

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: city; country; email address; first name; gender; last name

    • Contact form

      Personal Data: email address; field of activity; first name; last name; profession

  • Content performance and features testing (A/B testing)

    • Visual Website Optimizer

      Personal Data: Cookies; Usage Data

  • Data transfer outside the EU

    • Data transfer to countries that guarantee European standards and Data transfer abroad based on consent

      Personal Data: various types of Data

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

  • Hosting and backend infrastructure

    • iubenda Consent Solution

      Personal Data: Data communicated while using the service

  • Interaction with external social networks and platforms

    • LinkedIn button and social widgets, Facebook Like button and social widgets, Twitter Tweet button and social widgets and ShareThis

      Personal Data: Cookies; Usage Data

  • Location-based interactions

    • Non-continuous geolocation

      Personal Data: geographic position

  • Platform services and hosting

    • WordPress.com

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioral targeting

    • Remarketing with Google Analytics and Google Ads Remarketing

      Personal Data: Cookies; Usage Data

  • SPAM protection

    • Akismet

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Google reCAPTCHA

      Personal Data: Cookies; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Analysis and predictions based on the User’s Data (“profiling”)

    The Owner may use the Personal and Usage Data collected through this Application to create or update User profiles. This type of Data processing allows the Owner to evaluate User choices, preferences and behaviour for the purposes outlined in the respective section of this document.
    User profiles can also be created through the use of automated tools like algorithms, which can also be provided by third parties. To find out more about the profiling activities performed, Users can check the relevant sections of this document.
    The User always has a right to object to this kind of profiling activity. To find out more about the User's rights and how to exercise them, the User is invited to consult the section of this document outlining the rights of the User.

  • Personal Data collected through sources other than the User

    The Owner of this Application may have legitimately collected Personal Data relating to Users without their knowledge by reusing or sourcing them from third parties on the grounds mentioned in the section specifying the legal basis of processing.
    Where the Owner has collected Personal Data in such a manner, Users may find specific information regarding the source within the relevant sections of this document or by contacting the Owner.

Contact information

• • Owner and Data Controller

    Supernovae Labs Srl
    Viale andrea Doria 48/A
    20124, Milano (MI)

    Owner contact email: info@supernovaelabs.com