Personal Data processed for the following purposes and using the following services:

• • Access to third-party accounts

    • Mailchimp account access

      Personal Data: company name; country; date of birth; email address; first name; gender; last name; phone number; physical address; Trackers; Usage Data

  • Advertising

    • Audience Network, Google AdSense, Google Ad Manager, LinkedIn Ads, Facebook Lookalike Audience, Google Ads Similar audiences, Hotjar Form Analysis & Conversion Funnels, Meta ads conversion tracking (Meta pixel), Google Ads conversion tracking and X Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • Direct Email Marketing (DEM)

      Personal Data: email address; first name; last name

    • Google Campaign Manager 360

      Personal Data: geographic position; Trackers; Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

  • Analytics

    • Google Analytics (Universal Analytics) and Matomo

      Personal Data: Tracker; Usage Data

    • Google Analytics 4

      Personal Data: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data

    • Google Analytics (Universal Analytics) with anonymized IP, HubSpot Analytics, Yandex Metrica and Wordpress Stats

      Personal Data: Trackers; Usage Data

  • Collection of privacy-related preferences

    • iubenda Consent Solution

      Personal Data: Data communicated while using the service; Trackers

    • iubenda Cookie Solution

      Personal Data: Trackers

  • Contacting the User

    • Contact form

      Personal Data: city; email address; first name; last name; phone number; physical address; profession; Tax ID; VAT Number; ZIP/Postal code

    • Phone contact

      Personal Data: phone number

    • Mailing list or newsletter

      Personal Data: city; company name; country; county; date of birth; email address; first name; gender; last name; phone number; physical address; profession; state; Trackers; Usage Data; website; ZIP/Postal code

  • Content commenting

    • Facebook Comments

      Personal Data: Trackers; Usage Data

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Trackers; Usage Data

  • Data transfer outside of the UK

    • Other legal basis for Data transfer abroad (UK), Data transfers according to a UK adequacy regulation, Data transfer abroad based on consent (UK) and Data transfer abroad based on standard contractual clauses (UK)

      Personal Data: various types of Data

  • Data transfer outside the EU

    • Other legal basis for Data transfer abroad, Data transfer to countries that guarantee European standards, Data transfer abroad based on consent and Data transfer abroad based on standard contractual clauses

      Personal Data: various types of Data

  • Displaying content from external platforms

    • Google Maps widget and Google Fonts

      Personal Data: Tracker; Usage Data

    • Instagram widget

      Personal Data: Trackers; Usage Data

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • Direct marketing via popups

      Personal Data: Email; gender; name; Trackers; various types of Data

    • Google Forms (embedded)

      Personal Data: answers to questions; company name; country; Data communicated while using the service; date of birth; email address; first name; gender; language; last name; password; phone number; physical address; picture; profession; profile picture; state; Trackers; Usage Data; username; VAT Number; ZIP/Postal code

    • Mailchimp widget

      Personal Data: email address; first name; last name; phone number; Trackers; Usage Data

    • Hotjar Recruit User Testers

      Personal Data: Trackers; Usage Data; various types of Data

  • Interaction with external social networks and platforms

    • LinkedIn button and social widgets and Facebook Like button and social widgets

      Personal Data: Trackers; Usage Data

    • YouTube button and social widgets

      Personal Data: Usage Data

  • Interaction with online survey platforms

    • Hotjar Poll & Survey widgets

      Personal Data: Trackers; Usage Data; various types of Data

  • Managing contacts and sending messages

    • HubSpot Email

      Personal Data: email address; Usage Data

    • Mailchimp

      Personal Data: company name; country; Data communicated while using the service; date of birth; email address; first name; gender; last name; phone number; physical address; Trackers; Usage Data; username; various types of Data

  • Managing data collection and online surveys

    • Google Forms

      Personal Data: answers to questions; city; company name; contact info; country; Data communicated while using the service; date of birth; email address; first name; gender; language; last name; password; phone number; physical address; profession; state; Trackers; Usage Data; username; VAT Number; workplace; ZIP/Postal code

    • SurveyMonkey and Hotjar surveys

      Personal Data: company name; country; Data communicated while using the service; date of birth; email address; first name; gender; geographic position; last name; number of employees; password; phone number; physical address; profession; state; Tax ID; Trackers; Usage Data; username; VAT Number; website

  • Managing landing and invitation pages

    • Mailchimp Landing Page

      Personal Data: company name; country; date of birth; email address; first name; gender; last name; phone number; physical address; profession; Trackers; Usage Data; username

  • Platform services and hosting

    • WordPress.com

      Personal Data: billing address; Data communicated while using the service; device information; email address; first name; last name; payment info; phone number; shipping address; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Registration and authentication

    • WordPress.com Single Sign On

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

  • Registration and authentication provided directly by masterclassacademy.it

    • Direct registration

      Personal Data: academic background; billing address; budget; city; company name; country; county; date of birth; email address; fax number; field of activity; first name; gender; house number; language; last name; number of employees; password; phone number; physical address; picture; prefix ; profession; profile picture; Social Security number (SSN); state; Tax ID; Trackers; Twitter handle; Usage Data; User ID; username; various types of Data; VAT Number; website; workplace; ZIP/Postal code

  • Remarketing and behavioral targeting

    • Facebook Remarketing, Google Ad Manager Audience Extension, LinkedIn Website Retargeting, Google Ads Remarketing and Remarketing with Google Analytics

      Personal Data: Trackers; Usage Data

    • Facebook Custom Audience

      Personal Data: email address; Trackers

    • Rakuten Advertising Remarketing

      Personal Data: Trackers; Universally unique identifier (UUID); Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: various types of Data as specified in the privacy policy of the service

  • User database management

    • HubSpot CRM

      Personal Data: email address; phone number; various types of Data as specified in the privacy policy of the service

    • HubSpot Lead Management

      Personal Data: various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Analysis and predictions based on the User’s Data (“profiling”)

    The Owner may use the Personal and Usage Data collected through masterclassacademy.it to create or update User profiles. This type of Data processing allows the Owner to evaluate User choices, preferences and behaviour for the purposes outlined in the respective section of this document.
    User profiles can also be created through the use of automated tools like algorithms, which can also be provided by third parties. To find out more about the profiling activities performed, Users can check the relevant sections of this document.
    The User always has a right to object to this kind of profiling activity. To find out more about the User's rights and how to exercise them, the User is invited to consult the section of this document outlining the rights of the User.

  • Preference Cookies

    Preference Cookies store the User preferences detected on masterclassacademy.it in the local domain such as, for example, their timezone and region.

  • Personal Data collected through sources other than the User

    The Owner of masterclassacademy.it may have legitimately collected Personal Data relating to Users without their knowledge by reusing or sourcing them from third parties on the grounds mentioned in the section specifying the legal basis of processing.
    Where the Owner has collected Personal Data in such a manner, Users may find specific information regarding the source within the relevant sections of this document or by contacting the Owner.

  • Push notifications for direct marketing

    Masterclassacademy.it may send push notifications to the User for the purpose of direct marketing (to propose services and products provided by third parties or unrelated to the product or service provided by masterclassacademy.it).

    Users may in most cases opt-out of receiving push notifications by visiting their device settings, such as the notification settings for mobile phones, and then changing those settings for masterclassacademy.it or all of the apps on the particular device.

    Users must be aware that disabling push notifications may negatively affect the utility of masterclassacademy.it.

    Besides applicable device settings, the User may also make use of the rights described under User rights in the relevant section of this privacy policy.

  • Transfer of personal information outside of Brazil based on your consent

    We can transfer your personal information outside of the Brazilian territory if you consent to such transfer.
    When we ask for your consent, we’ll make sure to provide all the information that you need to make an educated decision and to understand the implications and consequences of providing or denying your consent.
    Such information will be given in clear and plain language and in such a way that you’ll be able to clearly distinguish these requests from other consent requests that we may possibly ask.
    You may withdraw your consent at any time.

  • Transfer of personal information outside of Brazil based on contracts and other legal means

    We can transfer your personal information outside of the Brazilian territory provided that we are able to ensure that any further processing of your personal information will be in compliance with the principles and the rules established by the LGPD, and your rights are safeguarded.

    To do so, we may use one of the following legal means:

    • specific contractual clauses for each given transfer. This means that we will enter into an agreement with the recipient of your personal information to make sure that such transfers meet the requirements explained above. Such an agreement shall be subject to the ANPD’s prior verification;
    • standard contractual clauses. These clauses set terms and conditions for the transfer of personal information and are adopted by the ANPD;
    • global corporate clauses. These clauses set terms and conditions for the transfer of personal information within an organisation and, before they come into force, are subject to the ANPD’s prior verification;
    • seals of approval, certificates and codes of conduct regularly issued by the ANPD. These legal instruments allow us to transfer your personal information provided that we abide by their rules. They are subject to the previous approval of the ANPD.

  • Transfer of personal information outside of Brazil to countries that guarantee the same protection standards as LGPD

    We can transfer your personal information outside of the Brazilian territory, if the destination country, or the international organization which receives the personal information, provides an adequate level of protection of the personal information according to the ANPD.
    The ANPD authorizes such transfers whenever it considers that country to possess and provide personal information protection standards comparable to those set forth by the LGPD, having taken into account the following:

    • the general and sectoral rules of the legislation in force in the country of destination or in the international organization;
    • the nature of the personal information subject to the transfer;
    • the compliance with the general principles on the protection of the personal information and on the rights of the individuals as set forth in the LGPD;
    • the adoption of suitable security measures;
    • the existence of judicial and institutional guarantees for the respect of personal information protection rights; and
    • any other pertinent circumstance related to the relevant transfer.

Contact information

• • Owner and Data Controller

    Lambda SpA
    Via dell'Impresa , 1
    36040 Brendola (VI)
    Italy
    Part.IVA 02558810244

    Owner contact email: privacy@lambdaspa.com