Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta Lookalike Audience and Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: browsing history; clicks; page views; Trackers; Usage Data

  • Handling payments

    • PayPal, Mastercard, Visa and American Express

      Personal Data: email address; payment info; Trackers; Usage Data

    • Klarna

      Personal Data: payment info; Trackers; Usage Data

    • Google Pay

      Personal Data: email address; first name; last name; payment info; Trackers; Usage Data

    • Shop Pay

      Personal Data: data relating to the point of sale; payment info; Trackers; Usage Data

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: clicks; country; custom events; device information; diagnostic events; interaction events; layout details; mouse movements; page events; positional information; scroll-to-page interactions; session duration; time zone; Trackers; Usage Data

  • Infrastructure monitoring

    • Sentry

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with live chat platforms

    • Shopify Chat

      Personal Data: billing address; email address; first name; last name; order ID; phone number; shipping address; User ID

  • Managing contacts and sending messages

    • Mailgun

      Personal Data: email address; Trackers; Usage Data

  • Platform services and hosting

    • Shopify

      Personal Data: device information; Trackers; Usage Data

  • Remarketing and behavioral targeting

    • Meta Custom Audience

      Personal Data: email address; Trackers

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery. The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Application depends on the payment system used.

Contact information

• • Owner and Data Controller

    EDAS ITALIA S.R.L.
    VIA DI PIETRALATA 571 - 00158 - ROMA (RM)
    Partita IVA: 08486941001

    Owner contact email: servizioclienti@edasitalia.it