Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Microsoft Advertising, Google Ads conversion tracking, Google AdSense and Google Ads Similar audiences

      Personal Data: Trackers; Usage Data

    • Google Ads enhanced conversions

      Personal Data: address; contact details; email address; first name; last name; phone number; Trackers

    • Google Ads Audience Expansion and Google Ads Optimized Targeting

      Personal Data: gender; interests; page views; Usage Data

    • Google Ads Customer Match

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Google Ads Smart Bidding

      Personal Data: device information; page views; search history

  • Analytics

    • Google Analytics (Universal Analytics) and Google Analytics (Universal Analytics) with anonymised IP

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • User ID extension for Google Analytics

      Personal Data: Trackers

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: city; company name; country; county; date of birth; email address; first name; gender; last name; phone number; physical address; profession; state; Trackers; Usage Data; website; ZIP/Postal code

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Trackers; Usage Data

    • Google Maps widget

      Personal Data: Trackers

  • Hosting and backend infrastructure

    • Amazon S3

      Personal Data: Usage Data

  • Interaction with data collection platforms and other third parties

    • Mailchimp widget

      Personal Data: email address; first name; last name; phone number; Trackers; Usage Data

  • Interaction with live chat platforms

    • WhatsApp Business Chat widget

      Personal Data: answers to questions; contents of the email or message; Data communicated while using the service; date of the message; first name; last name; phone number; profile picture; sender of the message; time the message was sent; user content

  • Managing contacts and sending messages

    • Mailchimp

      Personal Data: company name; country; Data communicated while using the service; date of birth; email address; first name; last name; phone number; physical address; Trackers; Usage Data

  • Remarketing and behavioural targeting

    • Google Ads Remarketing

      Personal Data: Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers

  • Traffic optimisation and distribution

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • CASY Software Solutions Via Bartolomeo Varenna 2 CH - 6600 Locarno Svizzera

    PMS - Property management system. Gestionale Hotel.

  • Vertical Booking S.R.L. Piazza Pontida 7 – 24122 – Bergamo (Italia)

    Channel Manager e Booking Engine. Gestione delle prenotazioni online.

Contact information

• • Owner and Data Controller

    Hotel Colorado SA
    Via Maraini 19
    6900 Lugano
    Svizzera

    Owner contact email: hotel@colorado.ch