Privacy Policy of clarusrd.com

This Website collects some Personal Data from its Users.

Personal Data processed for the following purposes and using the following services:

    • Advertising

      • Microsoft Advertising

        Personal Data: Cookies; Usage Data

      • Query Click, Salesforce and LinkedIn Ads

        Personal Data: Trackers; Usage Data

    • Analytics

      • Google Analytics and Wordpress Stats

        Personal Data: Cookies; Usage Data

      • Matomo and Google Ads conversion tracking

        Personal Data: Tracker; Usage Data

      • LinkedIn conversion tracking (LinkedIn Insight Tag)

        Personal Data: device information; Trackers; Usage Data

      • Twitter Ads conversion tracking, Adgoon conversion tracking, Demandbase conversion tracking and Facebook Ads conversion tracking (Facebook pixel)

        Personal Data: Trackers; Usage Data

      • Outbrain conversion tracking (Outbrain pixel)

        Personal Data: device information; Trackers; Universally unique identifier (UUID); Usage Data

      • Google Analytics 4

        Personal Data: Usage Data

    • Contacting the User

      • Contact form

        Personal Data: company name; email address; first name; last name

    • Content performance and features testing (A/B testing)

      • Google Optimize and Google Optimize 360

        Personal Data: Cookies; Usage Data

    • Displaying content from external platforms

      • Font Awesome

        Personal Data: Usage Data

    • Hosting and backend infrastructure

      • Amazon Web Services (AWS)

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Infrastructure monitoring

      • Sentry

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Interaction with live chat platforms

      • HubSpot Chat

        Personal Data: answers to questions; company name; contents of the email or message; email address; first name; last name; phone number; state

    • Platform services and hosting

      • WordPress.com

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Registration and authentication

      • WordPress.com Single Sign On

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Remarketing and behavioral targeting

      • LinkedIn Website Retargeting

        Personal Data: Cookies; Usage Data

    • Spam and bots protection

      • Cloudflare Bot Management

        Personal Data: app information; Application opens; browser information; browsing history; city; clicks; country; county; custom events; device information; device logs; geography/region; interaction events; IP address; keypress events; language; latitude (of city); launches; longitude (of city); metro area; motion sensor events; mouse movements; number of sessions; operating systems; page events; page views; province; scroll position; scroll-to-page interactions; search history; session duration; session statistics; state; touch events; Trackers; Usage Data; video views; ZIP/Postal code

    • Tag Management

      • Google Tag Manager

        Personal Data: Usage Data

    • Traffic optimization and distribution

      • Cloudflare

        Personal Data: various types of Data as specified in the privacy policy of the service

    • User database management

      • HubSpot CRM

        Personal Data: various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

    • Single privacy and cookie policy for all sites/apps

      The privacy policy of clarusrd.com also applies to app.clarusrd.com.

Contact information

    • Owner and Data Controller

      Clarus R+D
      1404 Goodale Blvd
      Suite 400
      Columbus, OH 43212

      Owner contact email: compliance@clarusrd.com