Personal Data processed for the following purposes and using the following services:

• • Analytics

    • Google Analytics (Universal Analytics)

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: clicks; country; custom events; device information; diagnostic events; interaction events; layout details; mouse movements; page events; positional information; scroll-to-page interactions; session duration; time zone; Trackers; Usage Data

  • Hosting and backend infrastructure

    • Amazon Web Services (AWS)

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • Mailchimp widget

      Personal Data: email address; first name; last name; phone number; Trackers; Usage Data

  • Platform services and hosting

    • Webflow

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Registration and authentication provided directly by this Application

    • Direct registration

      Personal Data: academic background; billing address; budget; city; company name; country; county; date of birth; email address; field of activity; first name; gender; language; last name; number of employees; password; phone number; physical address; picture; prefix ; profession; profile picture; state; Tax ID; Trackers; Usage Data; User ID; username; various types of Data; VAT Number; website; workplace

  • Traffic optimization and distribution

    • Bunny CDN

      Personal Data: Usage Data

  • User database management

    • HubSpot CRM

      Personal Data: company name; country; Current City; email address; first name; gender; last name; phone number; physical address; profession; purchase history; Trackers; Usage Data; username; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Additional Terms in Sales Contracts

    Please note that certain services or features provided by Zefi may be governed by specific contractual terms agreed upon at the time of purchase or subscription. These additional terms, as outlined in individual sales contracts or commercial agreements, shall prevail over this Privacy Policy in case of conflict and are binding upon the customer. We encourage users to carefully review any such agreements, as they may include obligations or conditions beyond those described in this policy.

  • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery. The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Application depends on the payment system used.

Contact information

• • Owner and Data Controller

    ZEFI S.R.L.
    LECCE (LE), VIALE GIACOMO LEOPARDI 151, 73100
    IT05303800758

    Owner contact email: aurora@zefi.ai