Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel), Google Ads conversion tracking, Google AdSense, Google Ads Similar audiences, Google Floodlight conversion tracking (Floodlight tag) and LinkedIn Ads

      Personal Data: Trackers; Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

    • Google Ads Optimized Targeting, Google Ads Smart Bidding and Google Ads Customer Match

      Personal Data: email address

    • Google Ads enhanced conversions

      Personal Data: address; contact details; email address; first name; last name; phone number; Trackers

    • Google Ads Audience Expansion

      Personal Data: interests

  • Analytics

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • HubSpot Analytics and Google Analytics (Universal Analytics)

      Personal Data: Trackers; Usage Data

    • Google Looker Studio

      Personal Data: city; email address; first name; last name

  • Contacting the User

    • Contact form

      Personal Data: city; county; email address; first name; last name; phone number; various types of Data

    • Mailing list or newsletter

      Personal Data: email address; first name; last name

  • Infrastructure monitoring

    • Sentry

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets

      Personal Data: Trackers; Usage Data

  • Managing contacts and sending messages

    • Brevo email

      Personal Data: email address; Trackers; Usage Data

  • Platform services and hosting

    • Wix

      Personal Data: email address; first name; last name; phone number; Usage Data

  • Remarketing and behavioral targeting

    • Google Ads Remarketing

      Personal Data: Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • Traffic optimization and distribution

    • Google Cloud CDN

      Personal Data: Usage Data

  • User database management

    • Brevo marketing automation

      Personal Data: email address; Trackers; Usage Data

    • HubSpot CRM

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Leadinfo

      Personal Data: email address; first name; job position; last name; phone number

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Alkam Srl - Via Libero Grassi 18 | CAP 20876 Ornago (MB) | P.Iva 03503730966 | Codice SDI KGVVJ2H

    Owner contact email: stefano.clavenna@alkamsrl.com