Personal Data processed for the following purposes and using the following services:

• • Access to third-party accounts

    • Facebook account access

      Permissions: Access Page CTA; Trackers

  • Advertising

    • Meta ads conversion tracking (Meta pixel), Meta Lookalike Audience, Google Ad Manager, Google Ads Similar audiences, Reach and Hotjar Form Analysis & Conversion Funnels

      Personal Data: Trackers; Usage Data

    • Meta Audience Network

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • TikTok conversion tracking

      Personal Data: Trackers

  • Analytics

    • Google Analytics (Universal Analytics), WordPress Stats, Google Analytics (Universal Analytics) with anonymized IP and Meta Events Manager

      Personal Data: Trackers; Usage Data

    • Facebook Analytics for Apps

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

    • Google Analytics for Firebase

      Personal Data: geography/region; session duration; Trackers; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Simple Analytics

      Personal Data: device information; language; Usage Data

    • Google Analytics 4

      Personal Data: browser information; city; device information; number of Users; session statistics; Usage Data

  • Contacting the User

    • Contact form

      Personal Data: email address; first name

    • Mailing list or newsletter

      Personal Data: email address; Trackers

  • Content commenting

    • Disqus

      Personal Data: Data communicated while using the service; Trackers; Usage Data

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Trackers; Usage Data

  • Displaying content from external platforms

    • Google Programmable Search Engine with AdSense and Google Fonts

      Personal Data: Trackers; Usage Data

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Hosting and backend infrastructure

    • Amazon Web Services (AWS)

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • MailerLite widget

      Personal Data: country; email address; first name

    • Mailchimp widget

      Personal Data: email address

    • Hotjar Recruit User Testers

      Personal Data: Trackers; Usage Data; various types of Data

  • Interaction with live chat platforms

    • Facebook Messenger Customer Chat

      Personal Data: Data communicated while using the service; Trackers; Usage Data

  • Interaction with online survey platforms

    • Hotjar Poll & Survey widgets

      Personal Data: Trackers; Usage Data; various types of Data

  • Managing data collection and online surveys

    • Meta lead ads

      Personal Data: Data communicated while using the service

    • Hotjar surveys

      Personal Data: Trackers

  • Managing support and contact requests

    • Mailchimp Inbox

      Personal Data: email address; Usage Data; user content

  • Platform services and hosting

    • WordPress.com

      Personal Data: Data communicated while using the service; Trackers

    • Shopify

      Personal Data: Trackers

  • Registration and authentication

    • WordPress.com Single Sign On and Facebook Authentication

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

    • Facebook Oauth

      Personal Data: Trackers; various types of Data

    • Mailchimp OAuth

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioral targeting

    • AdRoll

      Personal Data: device information; purchase history; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data; various types of Data

    • Remarketing with Google Analytics, Facebook Remarketing, Google Ad Manager Audience Extension and Google Ads Remarketing

      Personal Data: Trackers; Usage Data

    • Meta Custom Audience

      Personal Data: email address; Trackers

    • TikTok Remarketing

      Personal Data: Trackers

  • Tag management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Earth Rated, 8500 Decarie Blvd., 7th Floor, Mont-Royal, Québec, H4P 2N2, Canada

    Owner contact email: info@earthrated.com